SAM Manpower and Career Services LLP
Location
Noida | India
Job description
Job Description
The SEM Manager is accountable for successfully managing paid search campaigns for enterpriselevel clients. This team member works under the direction of the Director Paid Search and in coordinationwith a variety of crossfunctional team members.
Responsibilities:
Plan develop and implement SEM strategies. Execute tests collect and analyse data identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track report and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies
Optimise copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery expansion and optimisation
Research and analyse competitor advertising links
Requirements :
Proven SEM experience and success managing PPC campaigns across Google Facebook YahooandBing
Wellversed in performance marketing conversion and online customer acquisition
Uptodate with the latest trends and best practices in search engine marketing
Indepth experience with bid management tools
Experience with website analytics tools (e.g Google Analytics GTM NetInsight Omniture WebTrends Etc)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML CSS and JavaScript development and constraints
Past experience in the education industry is preferable
performance marketing,sem,paid search campaigns,search engine marketing,google adwords,paid media
Job tags
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