Digital Marketing Executive

Location

Bangalore | India

Job description

Company Overview

Raika Photography is a leading photography and cinematography services company. We specialize in various areas including baby photography, maternity shoot, pre-wedding, weddings, commercial photography and cinematography, products shoot for e-commerce, and portrait portfolio. With over 11-50 employees, we are dedicated to providing world-class photography services to our clients.

Job Overview

We are hiring a Digital Marketing Executive to join our team at Raika Photography. As a Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies to enhance our online presence and drive customer engagement. This is a mid-level position requiring 4 to 6 years of experience.

Qualifications and Skills

• Proven experience in digital marketing, with a focus on content strategy, marketing campaigns, and brand awareness.
• Strong proficiency in social media management and content creation.
• Knowledge of SEO best practices and experience in optimizing websites for search engines.
• Excellent analytical skills to monitor and interpret data for campaign optimization.
• Familiarity with marketing automation tools and email marketing platforms.
• Creative mindset with the ability to think outside the box and propose innovative ideas.
• Strong written and verbal communication skills.
• Ability to work effectively both independently and in a team environment.
• Certifications in digital marketing or related fields are a plus.

Roles and Responsibilities

• Develop and execute digital marketing campaigns to drive brand awareness and generate leads.
• Manage and optimize our website and social media platforms to maximize organic and paid traffic.
• Create compelling and engaging content for digital channels, including website, blog posts, social media, and email marketing.
• Conduct market research and competitor analysis to identify digital marketing trends and opportunities.
• Monitor and analyze website traffic and performance using analytical tools.
• Implement SEO strategies to improve search engine rankings and increase organic traffic.
• Collaborate with internal teams to create and optimize landing pages, email campaigns, and customer journeys.
• Measure and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Stay up-to-date with industry news and developments to ensure our digital marketing strategies are innovative and effective.

Job tags

Salary

Rs 25000 - Rs 50000 per month