UniAcco
Location
Mumbai | India
Job description
Adventum Student Living Pvt Ltd. (Holding company of UniAcco|Unicreds|Unischolarz)
About the Company Adventum Student Living intends to build a cutting-edge, technology based platform to provide end-to-end solutions for students & aims to fulfil their study abroad dreams. Since the inception of the company; we have gathered a staggering 4.5 rating on Glassdoor and raised a funding of USD 5 Million in March, 2022. We started this journey back in 2019 with UniAcco; through which we aspire to ignite a global prop-tech revolution by bringing together students and property managers from all over the world on a single, cross-border platform. Since our inception; we have achieved following milestones: ● 6M Active Users ● 250 Employees ● 100K Students Assisted Soon after we understood the student challenges a little more & launched UniCreds; an education loan platform. By partnering with the top lenders globally, we aim to assist students in acquiring the most competitive education loans at attractive interest rates. Following are our milestones till date: ● 1.5M Active Users ● 50 Loan Experts ● USD 125+ Mn Loans Disbursed In Oct 2021, we completed our ecosystem with the launch of UniScholarz; an end-to-end personalised counselling platform for students. We are an integrated platform that addresses student needs right from the start of their journey till the end. In the past year; here are some of the milestones that we have achieved: ● 1M Active Users ● 100 Trusted Counsellors ● 400+ Students Placed Roles & Responsibility Job Title: Senior Digital/Performance Marketing Manager Job Summary: As a Senior Digital/Performance Marketing Manager, you will be responsible for leading and executing comprehensive digital marketing strategies to drive online presence, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in developing and implementing successful digital marketing campaigns, managing cross-functional teams, and utilizing data-driven insights to optimize performance. 1. Digital Strategy and Planning: - Develop and execute digital marketing strategies aligned with overall business objectives. - Define target audiences, channels, and budgets for campaigns. - Stay abreast of industry trends and emerging technologies to ensure the organization remains competitive. 2.Campaign Management: - Plan and execute end-to-end digital marketing campaigns across various channels such as PPC, SEO, email, social media, and display advertising. - Optimize campaigns based on performance data, ensuring ROI targets are met. 3. Team Leadership: - Lead and mentor a team of digital marketing professionals. - Foster a collaborative and innovative work environment. - Coordinate with internal stakeholders to align digital marketing efforts with broader marketing strategies. 4.Analytics and Reporting: - Utilize analytics tools to measure the success of campaigns and identify areas for improvement. - Provide regular reports to leadership on key performance metrics. 5. Budget Management: - Develop and manage digital marketing budgets to achieve business goals. - Monitor and optimize spending to maximize ROI. 6. Cross-functional Collaboration: - Collaborate with other departments such as sales, product, and creative teams to ensure integrated marketing efforts. - Work closely with agencies and vendors to leverage external expertise. 7. Conversion Optimization: - Implement strategies for improving website and landing page conversion rates. - Conduct A/B testing and other optimization tactics to enhance campaign performance. Qualifications: - Bachelor's degree. - Proven experience (5+ years) in digital marketing, with a focus on performance marketing. - Strong understanding of digital channels, including SEO, SEM, social media, email marketing, and display advertising. - Demonstrated success in developing and implementing successful digital marketing campaigns. - Proficient in using analytics tools and interpreting data to drive decision-making. - Excellent leadership and team management skills. - Exceptional communication and presentation skills. - Ability to work in a fast-paced environment and adapt to changing priorities. - Certifications in digital marketing platforms/tools are a plus. Minimum 5 to 8 years of experience in Performance Marketing Location : Mumbai (Lower Parel) Working days :5 days Work Mode : Work from officeJob tags
Salary
