Digital marketing & UI/UX Specialist
Location
India | India
Job description
Definity includes some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. With strong roots that date back to 1871, we've grown to become a digital leader in the insurance industry. We're proud to help our clients and communities adapt and thrive in a world of constant change.
Our promise to you: It's better here. Why Because we CARE, and we provide an employee experience that's collaborative, ambitious, rewarding, and empowering.
Our ambition is to be one of Canada's leading and most innovative P&C insurers. Come be a part of our journey, and love what you do.
Definity offers a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Leaders partner with their teams to find the right balance of on-site and remote work that best meets the needs of their teams, colleagues, brokers and customers, while ensuring collaboration, teamwork and accountability for goals.
Summary The Specialist is responsible for designing, developing, and implementing solutions across the Definity and Economical digital properties that meet audience and business needs, while also meeting brand standards and industry best practices. This role will work collaboratively with the larger IMC team and with key internal partners such as IT, Advanced Analytics, HR, Product, and other digital marketing teams to understand business and audience expectations, conduct user research, and develop and implement user experiences that meet or exceed project and organizational goals. The breadth of this role will include user experience research and designing digital interfaces, ensuring accessibility regulations & standards are met or exceeded, coding, testing, and publishing website updates.
This role is also responsible for the front-end development, implementation, maintenance and testing of Definity and Economical websites and support projects by working with IT and external development vendors. Additionally, the Specialist will act as a subject matter expert for business unit stakeholders, recommending implementation methods and marketing channels for digital campaigns and web property enhancements.
This role will also be responsible for posting occasional content updates and approvals, including quality assurance checks to ensure content accuracy, brand alignment, compliance with applicable regulations and search value. As a subject matter expert in UX and accessibility, this role will collaborate with other UI/UX and Publishing experts across our sub-brands to ensure consistency of standards and implementation.
What You'll Be Doing - Manage the UX discipline, accessibility mandate, and corresponding processes and supporting documentation around digital design principles, accessibility standards, and online brand standards for IMC-managed properties
- Act as a subject matter expert for cross-brand and cross-functional stakeholders, recommending implementation methods, marketing channels and technologies for digital campaigns, enhancements to existing web properties, and development of new web properties. These recommendations will incorporate industry best practices and internal processes while aligning with marketing funnels and maintaining an eye toward conversion (as needed). Work with internal teams and external vendors to deliver on those recommendations
- Consult, manage and track work via our project management platform, and oversee budget spend on assigned projects. This involves engagement of vendors, budget management, and procurement best practices and liaising with external vendors and other business units / functions
- Manage intake, implement and test day-to-day publishing requests from stakeholders across the organization
- Stay current with industry best practices and emerging trends to identify opportunities to drive engagement and/or results, or improve experiences
What You Bring - University degree or college diploma in graphic design, digital design, web development, user experience or related fields
- Proven experience (4-7 years) in a web development, web design or digital marketing role with key responsibilities including front-end development, user-experience- or accessibility-focused roles, preferably in the financial services or B2B sector
- Relevant experience with User research, stakeholder workshops, journey mapping, testing, ideation, and design tools, including Figma & Miro
- Strong understanding of digital design, development and capabilities, including web accessibility guidelines and experience in following them
- Experience with content management systems and proficiency in front-end development, with CSS, HTML and JavaScript expertise
- Expert in Accessible UX and Accessible Design with a proven focus on optimizing accessible user experiences
- Experience with a range of accessibility monitoring, testing, and remediation tools, including SiteImprove, JAWS & NVDA, ZoomText, Adobe Acrobat, and more
- An outstanding collaborator with strong who exercises sound judgement and is highly analytical. Overall business approach must be customer-focused, value teamwork, accountability, flexibility, remains calm under pressure, and performs well in a busy environment.
Salary range is $64,400 - $118,500.
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.
Go ahead and expect a lot — you deserve it, and we've got it: - Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]
Background checks This role requires successful clearance of a background check (including criminal checks and leadership references).
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