ICICI Prudential Life
Location
Mumbai | India
Job description
Understand requirement of the stakeholders, define clear objectives, manage day to day interactions & build consensus
Communication across
o ATL (Above the line) - TV, print, outdoor
o BTL (Below the line)
o Digital
Help develop marketing communication & collaterals across all channels
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to take action
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise growth strategies
Align the company around the brands direction, choices and tactics
Job tags
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