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Jr. Brand Manager


ICICI Prudential Life


Location

Mumbai | India


Job description

Understand requirement of the stakeholders, define clear objectives, manage day to day interactions & build consensus

Communication across

o ATL (Above the line) - TV, print, outdoor
o BTL (Below the line)
o Digital

Help develop marketing communication & collaterals across all channels

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to take action

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise growth strategies

Align the company around the brands direction, choices and tactics


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