Performance/Digital marketing Manager
Location
Mumbai | India
Job description
Performance Marketing/Digital Marketing
Designation: Manager /Sr. Manager –Marketing
Department: Marketing
Location: Mumbai, Boomerang
Reporting To: VP Marketing
Qualification: Graduate/Masters/MBA or degree in relevant domain.
Experience: 5-10 years
Role Brief We are extending our marketing team and have a vacancy for the position of Manager/Sr. Manager
whose role would comprise of managing organic and paid performance marketing.
Key Roles amp; Responsibilities:
- Develop amp; maintain a comprehensive organic growth and performance mktg strategy, in sync with key business objectives and brand communication objectives.
- Work as a performance mktg thought leader for all media campaigns to ensure funnel conversions, retention and new customer acquisitions
- Plan performance marketing campaigns, including PPC, video and display advertising, search engine mktg, etc basis brand and campaign objectives
- Analyse performance across all owned and advertising platforms daily to assess against goals (ROI and KPIs) and find trends and opportunities for improvement.
- Monitor the competition and track online community tools, trends, and applications. Be aware of market changes and developments, and conduct benchmarking of digital KPIs.
Skills And Requirements ✓ 5-6 years' experience in managing owned and paid performance marketing campaigns
✓ Hands on experience with owned amp; paid advtg channels
✓ Strong analytical skills and data driven mindset
✓ Deep understanding of GA/ other analytical tools
✓ Understanding of app marketing ecosystem and tools to run campaigns.
✓ Hands on experience in managing campaigns across web engage and similar such platforms.
About ShopSe ShopSe is focused on revolutionizing instant, paperless and cardless EMI solutions for consumers.
We're already in the league of top brands in our category and are raising the bar of the BNPL model.
Affordability, Trust amp; Innovation is the backbone of our product. Launched in 2020, ShopSe is a BNPL
startup that offers a digital affordability marketplace that empowers customers to upgrade their life
without worrying about managing their expenses with easy EMIs. ShopSe offers a one-stop-shop
solution for consumers looking for affordability options with a quick and seamless transaction journey
enabled by a single QR code, instant eligibility check, and preapproval process. We're backed by top
VC firms, Chiratae Ventures (Formerly IDG Ventures India) amp; BeeNext. Featured in the hottest 30 startups in Inc42's '30 Startups to Watch'. To know more, you can visit our website
Contact: Share/refer resume with Anand Kumar –[HIDDEN TEXT]
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