Paid Social Media Executive
Location
Mumbai | India
Job description
About The Company-
Fashion TV, the world's largest fashion and lifestyle media brand, is built on decades of commitment and dedication to transfigure the luxury lifestyle industry in the nation. FTV is all about having you indulge in an awe-inspiring experience of gentility, style
and luxury. With breath-taking interiors and stunning modernistic designs, FTV is the perfect mix of elegance and vogue in addition to ample segregation of space and copious amenities.
Job Title: Paid Social Media Executive (Agency Experience Required)
Job Summary We are looking for a talented Paid Social Media Executive with a minimum of 2.5 years of experience working in a digital marketing agency setting. The ideal candidate will be responsible for planning, implementing, and optimizing paid social media campaigns across various platforms to meet client objectives. This role requires a deep understanding of social media advertising, excellent communication skills, and the ability to thrive in a fast-paced agency environment.
Key Responsibilities - Develop and execute paid social media strategies for clients, ensuring alignment with their marketing objectives and budget constraints.
- Manage the end-to-end execution of paid social campaigns, including campaign setup, ad creative development, audience targeting, and ongoing optimization.
- Conduct thorough audience research and segmentation to identify target demographics and interests for each client campaign.
- Collaborate with clients and internal teams to define campaign goals, KPIs, and reporting requirements.
- Monitor campaign performance metrics closely, analyze data insights, and provide regular performance reports to clients.
- Optimize campaigns based on performance data, adjusting targeting, ad creative, and budget allocation as needed to improve results.
- Stay up-to-date on industry trends, platform updates, and best practices in paid social media advertising.
- Act as a primary point of contact for clients regarding paid social media campaigns, addressing questions, concerns, and providing strategic recommendations.
- Work closely with cross-functional teams, including creative, content, and analytics, to ensure seamless campaign execution and alignment with client objectives.
- Provide guidance and mentorship to junior team members, sharing expertise and best practices in paid social media advertising.
Qualifications And Skills - Bachelor's degree in Marketing, Communications, Advertising, or related field.
- Minimum of 2.5 years of experience managing paid social media campaigns within a digital marketing agency environment.
- Proficiency in social media advertising platforms such as Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, etc.
- Strong analytical skills with the ability to interpret campaign performance data, draw actionable insights, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to effectively communicate campaign strategies, results, and recommendations to clients.
- Detail-oriented with strong organizational skills and the ability to manage multiple client accounts simultaneously.
- Creative thinking and the ability to develop engaging ad copy, imagery, and video content for social media campaigns.
- Experience with A/B testing methodologies and campaign optimization techniques.
- Up-to-date knowledge of digital marketing trends, social media platforms, and industry best practices.
- Proven track record of successfully managing and optimizing paid social media campaigns to achieve client objectives.
Skills: paid social media,campaigns,paid social media campaigns,social media advertising,digital marketing,advertising
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