Tacnique
Location
Work from home | India
Job description
B2B Strategy Development: Develop and implement digital marketing strategies tailored for a B2B audience, focusing on lead generation, nurturing, and conversion.
Content Marketing: Create high-quality, insightful content specifically designed for a business audience, including whitepapers, case studies, and industry reports.
SEO and SEM: Execute SEO and SEM strategies to improve online visibility among business audiences.
Email Marketing: Manage B2B email marketing campaigns, focusing on personalization and segmentation to effectively reach and engage with business clients.
Data Analysis and Reporting: Regularly analyze campaign performance using key B2B metrics, adjust strategies as needed for maximum effectiveness.
CRM and Lead Management: Utilize CRM tools to manage leads and track customer journeys effectively.
Market Research: Stay abreast of B2B marketing trends and competitor strategies to ensure our marketing approach remains innovative and effective.
Collaboration and Leadership: Work closely with sales, product, and customer service teams to align marketing strategies with broader business goals.
Performance Marketing: Leverage performance marketing techniques to optimize campaigns for lead generation and customer acquisition. Prior experience in this area is advantageous.
Bachelor s degree in Marketing, Business, or a related field.
A minimum of 4 years of experience in digital marketing, with a focus on B2B.
Proven track record of developing effective B2B marketing strategies.
Knowledge of performance marketing, SEO, SEM, and content marketing.
Strong analytical skills and experience with marketing analytics tools.
Excellent communication and team management skills.
Job tags
Salary