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Integrated Marketing Manager


HOWL


Location

Mumbai | India


Job description

First things first - what is HOWL? No, we’re not just another agency, and yes, you’ve probably heard that from every other agency. That being said, the next few sentences will try to articulate what our vision at HOWL is, and if it strikes a chord, we’d love to hear from you. What drives us is simple - the need to create. Create teams, create processes, and in turn create our very own brands and products.

The rest of this page will detail what we expect from a Integrated Marketing Manager, what it is you’ll do, the skills you’ll develop, and the people you’ll work with. We’re a pack and working together is key to success.

WHAT YOU’LL DO:

Set digital strategies for your assigned customers, considering their specific requirements Suggest, design, and implement integrated marketing projects to increase customer ROI Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Utilise strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touchpoints Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Act as the point of contact for clients for digital management matters Build strong, long-term client relationships and maintain frequent contact

WHO YOU ARE:

Bachelors/Masters degree in marketing or a related field Relevant experience of working on marketing projects with leading brands Relevant experience of 4+ years into Marketing and Client management Highly creative and logical while identifying target audiences Capable of ideating digital campaigns that engage, inform and motivate Strong knowledge of social media analytics and sentiment tracking tools Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Eager to learn and willing to work in a high-pressure environment. Strong team management skills with the ability to grow and develop the teams you will lead as well as effectively collaborate with cross-functional teams. Good communication skills and proficiency in English

LIFE WITH A WOLFPACK: It’s important that work goes beyond task lists and deadlines. You’ll be entering a workplace packed with creative thinkers and tenacious individuals. Learning will be exponential, we’ll make sure of it too. Weekly learning sessions as well as conversations with the founders will only add to your skill set and perspective.


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