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Location

India | India

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Job description

The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Title:

Account Manager - Programmatic

Job Description:

• Primary responsibilities to monitor and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), and support with publisher relations.
• Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes.
• Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.
• Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.
• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.
• Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.
• Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.
• Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.
• Send post campaign analysis within two business working days of campaign end date.

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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Job tags

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Salary