Forest Essentials
Location
Noida | India
Job description
Responsibilities:
• Spearhead and manage content strategy for all brand campaigns ,connecting brand design, copy and art, creating story and mood boards.
• Develop marketing initiatives that translate business objectives into clear and impactful creative strategies.
• Review and approve creative and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.
• Review the work of the creative and copy team for all website, print, social media, digital marketing, in-store and outdoor marketing collaterals and retail packaging to keep within brand parameters and synchronized.
• Supervise a cross-functional team of graphic designers, copywriters, photographers/videographers in the development of the creative deliverables.
• Produce fresh, innovative content that translates complex ideas into compelling creative materials and digital experiences.
• Responsible for organizing and directing photoshoots.
• Responsible for brand consistency across platforms
• Conduct period QC for content to check brand salience.
• Responsible for campaign budgeting and maintaining fiscal controls.
• Track market trends and the competitor landscape.
Experience:
· 8-10 years of experience in a premium/luxury brand or Ad agency.
Job tags
Salary
