Lâ??OCCITANE Group
Location
Delhi | India
Job description
Company Description
L'OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. With a portfolio of premium beauty brands that champion organic and natural ingredients, L'OCCITANE Group operates in 90 countries worldwide and has 3,000 retail outlets including 1,500 of its own stores. The Group has a nature-positive vision and entrepreneurial ethos committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions in order to create a better and healthier planet.
Role Description
Website Content:
1. Website Copywriting:
· Create compelling copy for homepage, landing pages also what's app, e-mailers & SMS.
· Ensure consistency in brand voice and messaging.
2. Product Descriptions:
· Craft persuasive and informative product descriptions that highlight key features and benefits.
Social Media Content:
1. Content Creation:
· Develop a comprehensive content for marketing campaigns, events, and launches.
· Plan for a mix of content types, including images, videos, and text-based posts.
2. Creative Copywriting:
· Write engaging and concise copy for social media posts.
· Craft compelling captions that encourage audience interaction.
3. Visual Content Creation:
· Work with designers or create visually appealing images, graphics, and videos.
· Ensure visual content aligns with brand aesthetics and resonates with the target audience.
Retail Content:
1. In-Store Signage:
· Create compelling copy for in-store promotional materials, shelf talkers, and product displays.
· Ensure consistency with the overall retail branding.
2. Visual Merchandising Support:
· Collaborate with visual merchandisers to create content that enhances in-store displays.
Key Skills and Qualities:
· Creativity: Ability to generate innovative and engaging content.
· Copywriting Skills: Strong writing skills for creating persuasive and compelling copy.
· Visual Literacy: Understanding of visual elements and design principles.
· Adaptability: Flexibility to tailor content for different platforms and adapt to changing trends.
· Collaboration: Work effectively with designers, marketing teams.
Job tags
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