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Channel Relationship Mgr - T - Bhavnagar


Ultratech Cement Limited


Location

Bhavnagar | India


Job description

Job Band: 11
Job Description:
Branding and Improving Brand Equity
. (R) Identify the locations for the hoarding placement, wall paintings etc. and timely distribution of the sales promotion material
. (R) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index
. (R,A) Create awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for dealers, retailers and end customers
Business Delivery

. (R) Ensure easy availability and replenishment of allied products as per agreed SLAs, communication of pricing, discounts of allied products to UBS outlets
. (R) Ensure the achievement of the sales target for the Depot (including UBS allied products) at agreed price positions
. (R) Ensure timely collection of payments for keeping receivables under control / follow-up for timely collection of payment against sold material in the assigned area
. (R) Explore the possible locations for new inventory points within the assigned territory in line with i2 network analysis
. (R) Follow up with Zonal coordinator-UBS for setting up of UBS of identified counters
Business Development
. (R) Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers
Channel Management
. (R) Collect the security deposit at the time of appointment dealer and enhance it according to the norms of the company and exposure in the market place
. (R) Ensure that UBS outlets deal in all category of products
. (R) Identify channel partners for prospective UBS format and develop UBS stores
. (R) Monitor dealer's / customer's credit worthiness and alert management in case of any adverse developments
. (R,A) Adhere to call cycle plan, collect the orders & payments and update SFA on real time basis
. (R,A) Execute the retailer meets, counter meets for sub dealers in assigned area
. (R,A) Track retailer level sales, stock replenishment through continuous monitoring

Competition Tracking
. (R) Obtain first hand information about competitors at retailer level on Cemtrak parameters (NR, DOD, CS, ACV, MS)
Customer Service and Responsiveness
. (R) Provide effective customer care service and attend the product and service related queries and resolve grievances as per SLAs to ensure customer loyalty and satisfaction
Influencer Management
. (R,A) Organize sales promotion activity at all UBS outlets and promote UBS outlets through technical / sales meet
Sales and Marketing Plan
. (R) Derive sales plan with dealer and retailer, product-wise, month wise to ensure desired counter share and market share achievement


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