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Digital Marketing Specialist


SP SoftTech Solution Pvt. Ltd.


Location

Surat | India


Job description

'' Only apply if you are Located in Ahmedabad and looking for work from office. ''

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Responsibilities

What we are looking for:

Requirements And Skills

Prior experience in content marketing, content growth and SEO (2+ years)

Working knowledge of SEO practices

Outstanding ability to think creatively, strategically, and identify and resolve problems

Excellent verbal and written communication skill

Familiarity with Google Analytics and similar tools

Experience with website optimization tools

Strong organizational, time management, and analytical skills

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Up-to-date with the latest trends and best practices in online marketing and measurement

Your areas of responsibility as a SEO Specialist at Analytics Vidhya:

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Maintaining our social media presence across all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Identifying powerful keywords to drive traffic

Ability to perform keyword research

Writing powerful calls-to-action to convert visitors

Filling websites and other content with effective keywords

Content optimization

Writing effective SEO content for blogs, websites and social media accounts

Developing link building strategies - acquiring high-quality links

On-page SEO

Analyzing keywords and SEO techniques used by competitors

Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines


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