Location
Secunderabad | India
Job description
About Us:
Tutorac is an innovative online Ed-Tech platform that solves various tutoring and learning problems, all at one place. We offer video courses to help academic students ace their exams and young professionals to learn in-demand skills. Top experts from academia and industry create and teach our courses, providing learners with proven techniques and expert insights. When it comes to the learning experience, we are redefining what online learning can be.
We are seeking a highly motivated and experienced Marketing Head to lead our marketing efforts. The ideal candidate will be a strategic thinker with a proven track record in brand building and developing effective go-to-market strategies. They should have a deep understanding of the edtech or SAAS industry, strong leadership skills, and the ability to drive marketing initiatives that align with our company's mission and goals.
Responsibilities:
- Formulate and implement holistic marketing strategies, encompassing both digital and offline channels, to drive brand awareness, customer acquisition, and revenue growth.
- Design and execute go-to-market strategies for new products and services, ensuring a successful launch and sustained growth.
- Collaborate with cross-functional teams to align marketing strategies with product development and sales initiatives.
- Lead the development of the company's brand identity, positioning, and messaging to ensure a strong and consistent brand presence.
- Collaborate with the executive team to define and refine the company's vision, mission, and values.
- Create and manage marketing budgets, ensuring efficient allocation of resources to achieve marketing goals.
- Build and lead a high-performing marketing team, providing guidance, mentorship, and setting clear objectives.
- Execute the creation of compelling marketing content, including website content, blog posts, social media, and email campaigns.
- Drive product launches, go-to-market strategies, and promotional activities to maximize product adoption and customer engagement.
- Analyze and report on marketing KPIs, using data to make informed decisions and refine marketing strategies.
- Stay up-to-date with industry trends, competitor analysis, and market research to identify opportunities and threats.
- Establish and nurture relationships with external partners like media outlets, agencies, and influencers. Represent the organization at industry events and conferences.
Skills and Competency
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Proven experience in a senior marketing role, preferably within the edtech/SAAS industry.
- Strong track record of developing and implementing successful marketing strategies.
- Exceptional leadership, communication, and team management skills.
- A creative thinker with the ability to generate innovative ideas.
- Proficiency in using marketing tools and analytics to track and measure performance.
- Demonstrated ability to work in a fast-paced, high-growth startup environment.
- Passion for education and a commitment to our mission.
Job tags
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