Chai Point
Location
Bangalore | India
Job description
Key Responsibility Areas (KRAs):
· Craft and lead Chai Point’s Customer Lifecycle Marketing program across Retail + Vaas + Delivery to drive acquisition, engagement and winback of customers. · Focusing on building channels and innovative programs which help us drive acquisition, engagement and retention of customer (winback and increase life time value of customer). · Develop and automate end-to-end CRM strategies focused on increasing LTV (lifetime value) of existing customers. · Plan and execute ROI-driven multi-channel marketing with programs that include direct channels like SMS, emailers, Whatsapp, on-ground activations, in-house app notifications etc · Create system to Integrate and map all three end customer ecosystems (stores, delivery & VaaS) into single universe - which allows us to build sustainable cross-selling programs. Requirement: 8+ years relevant experience Expertise in outcome-driven direct marketing channels Proficient with marketing tools and technology and ability to analyse data. Comfortable with ROI-driven target ownership About Chai Point: The world’s largest Chai-led beverage platform, Chai Point, is an omni channel brand that started in 2010. The Company reaches millions of customers every day through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants, and cafes). myChai™ brewing system is a proprietary Cloud-connected Chai and coffee brewing technology platform that gives Chai Point the capability to brew fresh chai and coffee with consistent quality on a global scale. Chai Point is present in India through its retail network of over 180 stores across 9 major cities and in over 3500 workplace community hubs across 21 cities through its specialised brewing systems. With single origin tea from Assam’s finest estates and 100% single origin Arabica coffee beans from Rainforest Alliance certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai, coffee hot for up to 2 hours. As the brand continues to expand across formats with myChai™, the Company is aiming to tap into one million small and mid-size bakeries and cafes by bringing them onto a single platform. The Company plans to install 30,000 myChai™ brewing systems across India in the next 3 – 5 years giving it the largest footprint in the retail channel in India. Towards the brand purpose of brewing an authentic cup that brightens lives and brings people together, the Chai Point Rewards program not only continuously delights and rewards its customers but also engages communities in a unique manner through the IROC – I Run on Chai program, which is seamlessly integrated in the Chai Point mobile app. Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG and Paragon Partners. The Company has raised over $50 million in funds till date. Awards and Accolades: We recently won “Excellence in Food Distribution at the CNBC TV18 Global Logistics Awards and “Best Cafe Chain” at the F&B Business Excellence Awards Function hosted by Indian Express. In 2018 we won the following awards: Chai Point has been featured under the 2019 Top 10 Most Innovative Companies -India Entrepreneur Start up Awards 2018: Best Food Tech Company Financial Times FT1000 High Growth Companies: Ranked 86 out of 1,000 companies identified in APAC region Global Logistics Excellence Awards 2018 Company Culture: We are an infectious bunch. Be it the way we rise to challenges, the cutting-edge products we create, the dreams we chase or the fun we have at work. We invite you to free yourself, dream big and chase your passion. We are here today because we did just that. We are Passionate & we Innovate every day ; we believe in being Detail Oriented as the difference between mediocrity & excellence is in the attention to details. We are Happy Positive & move forward with a happy spirit and believe that solutions are easier to find when you have a smile on, Team Orientation & Ownership are qualities that have got us this far and will lead the way in making us the most lovable brand, if you think you resonate with what you just read. We are an ideal match!! Clic Chai Point has taken a leadership role in its commitment to social responsibility. Our priority was and is to move towards 100% plastic-free, recyclable usage of consumables. By promoting recycling, fostering green procurement, reducing waste and exceeding regulatory requirements whenever possible, we aim to minimize our impact on the environment.Job tags
Salary
