Vantage Circle
Location
Guwahati | India
Job description
Role Overview:
We are looking for a creative and skilled Copywriter to produce engaging and compelling content tailored to our target audience. As a member of our marketing team, the person will play a pivotal role in shaping our brand voice and effectively communicating the value proposition of our products and services. The ideal candidate will have a passion for technology, a strong grasp of marketing principles, and the ability to craft persuasive copies that resonate with our customers.
Key Responsibilities:
Develop clear, concise, and persuasive copy for various marketing channels including website content, landing pages, email campaigns, social media posts, advertisements, blog articles, case studies, and more.
Collaborate closely with the marketing team to understand target audiences, market trends, and product features, ensuring messaging aligns with brand guidelines and marketing objectives.
Conduct thorough research on industry trends, competitor offerings, and customer pain points to inform content strategy and messaging.
Edit and proofread content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
Optimize content for SEO and incorporate keywords to improve organic search visibility and drive traffic to our digital platforms.
Stay up to date with emerging technologies, industry best practices, and content marketing trends to continuously improve copywriting skills and contribute fresh ideas to marketing campaigns.
Work cross-functionally with design, product, and sales teams to develop integrated marketing campaigns and collateral that effectively communicate product benefits and drive conversions.
Monitor and analyze content performance metrics to measure the effectiveness of marketing initiatives, identify areas for improvement, and make data-driven recommendations for optimization.
Qualifications:
Bachelor's degree in marketing, Communications, English, or a related field.
Proven experience (1 to 3 years is a plus) as a Copywriter or similar role, preferably in a SaaS or technology-driven environment. Freshers can apply.
Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy.
Strong understanding of marketing principles and the ability to tailor messaging to different target audiences and channels.
Proficiency in SEO best practices and keyword research tools.
Excellent time management and organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Creative thinker with a passion for storytelling and the ability to translate complex technical concepts into compelling copy.
Strong communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
Experience with content management systems (CMS), marketing automation platforms, and analytics tools is a plus.
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