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Senior Marketing Analyst


Reliance Digital Retail Ltd.


Location

Navi Mumbai | India


Job description

Roles & Responsibilities Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Develop tactics and metrics to assess the effectiveness of existing marketing, advertising and communications programs Monitor and forecast marketing/sales trends, highlighting opportunities for new initiatives and promotions Convert complex data findings into understandable text, tables, graphs and/or data visualizations Set up dashboards and develop models for data presentation and suggest recommendations for business performance improvement Develop key relationships with internal/external key stakeholders and possess the communication skills and confidence to communicate the insights clearly. Advises other marketing functions (e-commerce/website, online/offline advertising, brand) as the knowledge owner for customer and market data Creates PowerPoint presentations to provide market and consumer insights to marketing and other department. Experience: 12 Years to 16 Years Skills: Analytic Problem-Solving : Process a large amount of complex data with precision and translate it into measurable results Effective Communication : Develop strong relationships with stakeholders; present results in a language non-technical audiences can comprehend Industry Knowledge:

Understand the way Retail functions and how data is collected, analyzed and used Technical Knowledge:

Advanced proficiency in power point and Excel. (i.e. creating macros, formulas, charts, pivot tables). Knowledge of Tableau, Power BI will be a plus Experience building and automating management level reporting


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