Softobiz Technologies Private Limited
Location
Hyderabad | India
Job description
Experience: Minimum 8 years
Softobiz Technologies Private Ltd is seeking a dynamic and experienced Performance Marketing Lead to join our team. The ideal candidate will have a proven track record in managing and optimizing digital marketing campaigns across various platforms including Google, Facebook, and LinkedIn. As a Performance Marketing Lead, you will be responsible for driving the success of our paid campaigns, implementing SEO strategies, and generating high-quality leads for our IT services targeting US, Australian, and global markets. Key Responsibilities: Lead and manage the performance marketing team, guiding them in executing successful campaigns across multiple channels. Develop and execute comprehensive digital marketing strategies to drive lead generation and improve ROI. Plan, implement, and optimize paid campaigns on Google, Facebook, and LinkedIn to reach target audiences effectively. Utilize SEO best practices to improve organic search visibility and drive qualified traffic to our website. Write compelling ad copies and create engaging content tailored for digital advertising campaigns. Oversee email marketing initiatives and leverage YouTube ads to maximize brand exposure and lead generation. Monitor campaign performance metrics, analyze data, and provide actionable insights to improve campaign effectiveness. Continuously experiment with new ad formats, creatives, and targeting strategies to innovate and stay ahead of the competition. Collaborate with cross-functional teams including sales, product, and design to align marketing efforts with overall business objectives. Qualifications: Bachelor's degree in Marketing, Advertising, Business, or related field. Minimum 8 years of experience in performance marketing, with a focus on running campaigns for IT services in US, Australian, or global markets. Proven expertise in managing paid campaigns on Google Ads, Facebook Ads, and LinkedIn Ads. Hands-on experience with SEO strategies and tactics to improve organic search rankings. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to create compelling ad copies and content. Experience with email marketing platforms and familiarity with YouTube advertising best practices. Demonstrated leadership capabilities, with a track record of leading teams and driving results in a fast-paced environment. Ability to think strategically, prioritize tasks, and manage multiple projects simultaneously. Creative thinker with a passion for innovation and staying updated on the latest trends in digital marketing.Job tags
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