Digital Media manager

Location

Mumbai | India

Job description

• Understand the requirement, define clear media objectives in sync with the business and campaign objectives
• Determine, plan and buy the best and most efficient media mix for promotions
• Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital)
• Regularly report campaign results
• Optimise media strategies for varying audiences across channels
• Keep a tab and review media budgets
• Negotiate with media channels to close competitive deals to ensu cost efficiencies
• Adept with planning media to support new product launches
• Identify newer audiences
• Build relationships with media influencers to promote our brand
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors activities
• Oversee new and ongoing marketing and advertising activities

Job tags

Salary