Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
Working with the content team and designing team to frame the most effective content & design for the campaigns
Building and running A/B tests across landing pages and the homepage
Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,
Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora.
PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.
What are we looking for
5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads
Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets
Experience in identifying target audiences and devising effective campaigns
Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
Ability to brainstorm new and creative growth strategies
Strong analytical skills with proficiency in Google Analytics and Excel
Hands-on experience in Google Editor, Google Analytics, Google Merchant Center
