Growth Marketing Associate - Quality Engineering

Location

Work from home | India

Job description

• Your role will be to create a marketing pipeline for our Quality Engineering services. This means working closely with the QE Service Area Leader, the Demand Program Lead, and the Marketing Director, in a Marketing Associate position responsible for multiple campaigns.
• These campaigns involve owning multiple activity sets.
• As a marketing generalist, you'll be required to perform in a fast-paced environment as a jack of all trades and master of some (ref. T-Shaped Marketer/ V/M-Shaped Marketer).
• While you will not be required to have in-depth experience with all marketing activities reflected in the bullets below, your willingness to learn and adapt is an essential element.
• Write thought leadership blogs
• Help create compelling sales collateral that uplifts the service area
• Help research, strategize and set up events like MautiCon, Acquia Engage, DrupalCon, etc(pre, during, and post-event)
• Create shows like DXP Deconstructed and QA QA
• Work on website copy like landing pages
• Create gated content that delivers value and attracts leads
• Be familiar with social media content creation, management and distribution
• Engage with communities, both internal and external.
• Every little decision from business practices to hiring people depends on our core values: Openness, Enthusiasm, and Kindness.
• We expect team members to embody these values at work, contribute to a supportive and inclusive culture, choose open communication, and maintain a positive, kind attitude even when facing challenges.

How you will be supported

• Within the Demand Program, we will have a dedicated Social Media Marketer, Events Lead, Designers, Inbound Marketing Specialist, Multimedia Producer and a HubSpot Developer here to support you. Marketing at Axelerant is a large function, with over 15 professionals, who work closely to deliver results as one team.
• Continuous access to mentorship, training, a Career Manager, and a Performance Coach is provided to every team member.

Skills, Knowledge and Expertise

• Must be open, enthusiastic, and kind
• Familiarity with B2B QE service organizations.
• Have to be a good writer
• Good grasp on in-depth research of topics
• Should be adaptable and mold according to task/project requirements
• Should know how to take and implement feedback
• Strong English communication and team collaboration skills

Good To Have

• Familiarity with SEO best practices
• Journalism / literature / psychology / research background

Job tags

Salary