Policybazaar.com
Location
Gurgaon | India
Job description
Company Overview: Policybazaar.ae is seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. As a leading insurance aggregator operating in the UAE, we are committed to delivering exceptional experiences to our customers through innovative digital marketing strategies. This individual will play a key role in driving our online presence, optimizing campaigns, and maximizing ROI across various digital channels. If you have a passion for digital marketing and thrive in a fast-paced, data-driven environment, we'd love to have you on board. Job Title: Digital Marketing Specialist Responsibilities: 1. Search Engine Marketing (SEM): - Develop and execute strategic paid search campaigns across platforms like Google Ads and Bing Ads. - Conduct keyword research, create compelling ad copy, and optimize bids to achieve optimal campaign performance. - Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement. 2. Display Advertising: - Plan, create, and execute display advertising campaigns to increase brand visibility and drive targeted traffic. - Collaborate with the creative team to develop engaging display ad designs and messaging. - Monitor ad placements and adjust targeting parameters to maximize reach and conversions. 3. Social Ads: - Manage social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn. - Utilize audience segmentation and targeting to reach the right audience with personalized messaging. - Continuously test ad creatives, audiences, and campaign structures to improve performance. 4. CRM and Data Management: - Oversee the company's customer relationship management (CRM) system, ensuring accurate data collection and segmentation. - Leverage customer data to develop personalized marketing campaigns and targeted email marketing strategies. - Analyze CRM data to identify trends and opportunities for customer engagement and retention.
5. Digital Marketing Planning and Execution: - Collaborate with cross-functional teams to develop comprehensive digital marketing plans aligned with business objectives. - Implement digital marketing campaigns across various channels while ensuring brand consistency. - Stay updated on industry trends, emerging technologies, and digital marketing best practices. 6. Optimization and Reporting: - Monitor key performance indicators (KPIs) and use analytics tools to measure the success of digital marketing efforts. - Continuously optimize campaigns based on performance data, aiming to improve conversion rates and cost-effectiveness. - Generate regular reports to provide insights, progress, and recommendations to stakeholders. Requirements: - Bachelor's degree in Marketing, Business, or a related field. - Proven experience in SEM, display advertising, social media advertising, and other aspects of digital marketing. - Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, and other relevant tools. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and collaboration skills to work effectively with different teams. - Up-to-date with the latest digital marketing trends and best practices. - Strong project management skills with the ability to handle multiple campaigns simultaneously. - Highly creative, proactive, and results-oriented individuals. Join our passionate team and contribute to our digital marketing success. Together, we'll take our brand to new heights and provide exceptional experiences for our valued customers. If you are a data-driven, innovative digital marketer, apply now and be a part of our exciting journey!Job tags
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