Adgebra | Inuxu Digital Media Technologies
Location
Pune | India
Job description
Campaign Manager / Account Manager
Educational Qualification - BBA/ MBA or Equivalent
Experience: 1-8yrs
Location: Pune
Job description: -
Job Responsibilities:
· Ideating, strategizing, and executing paid campaigns on 'adgebra' (native ad) platform & other marketing tools as required.
· Working closely with Client Managers for developing, maintaining & delivering their marketing campaigns & associates objectives / KPIs.
· Overseeing multiple campaigns and optimising campaigns to achieve high CTR and low CPL/A.
· Partner with cross-functional teams, management, and vendors to ensure successful execution of programs.
· Ensuring all assets (lists, graphics, templates, landing pages, creatives, emails etc.) are
organized and updated as per campaign requirement.
· Report & Analyze engagement analytics as well as different campaign KPIs to ensure optimal delivery and best performance of campaigns.
· Setting up pixels and trackers and ensuring that it works as desired A/B testing of creatives.
· Content marketing and management including curation and creation.
· Tracking growth forecasts to achieve the plan and recommending course correction, if off-target.
· Ensuring desired margins per campaign & optimising the campaigns accordingly.
· Regular Client interaction.
· Product demo sessions to the clients.
Experience Requirement:
· Technical & Operational Knowledge in the below areas:
o Affiliate Marketing
o Facebook/Google Ads
o Google Analytics
o Google Tag Manager
o Email Marketing Software
o Basic Copywriting
o Native ad platforms
· Excellent communication skills, both written and verbal.
· A strong customer service mentality.
· Strong relationship skills, including the ability to participate in meetings and complete deliverables promptly.
· Basic HTML knowledge.
· Expertise in MS Excel with advanced functions like Pivot, VLOOKUP, etc.
· Attentive to detail and analytical mindset.
· A good facilitator, seasoned in active listening techniques.
· Knows when and how to provide constructive feedback in real-time.
· Is prepared to make hard decisions and trade-offs for the greater good of the campaign.
· Quick decision-maker.
Job tags
Salary
