Consultant - Marketing Automation Specialist 1
Location
Bangalore | India
Job description
Role - Consultant - D365 Marketing Automation Specialist (Contract role)
Summary AMETEK, Inc. is a leading global manufacturer of electronic instruments and electromechanical devices with annualized sales of more than $6 billion.
AMETEK has 18,500 colleagues at more than 150 operating locations, and a global network of sales, service and support locations in 30 countries around the world.
AMETEK's Corporate Growth Plan is founded on four key strategies: Operational Excellence, Strategic Acquisitions, Global & Market Expansion, and New Products. Its objectives are double-digit annual percentage growth in earnings per share and a superior return on total capital.
This role is based within the Electromechanical group for the Specialty Metals division which consists of 5 business units. Hamilton Precision Metals, Fine Tubes, Superior Tube, AMETEK SMP Wallingford, AMETEK SMP Eighty Four are all long-standing brands and recognized experts in their field. Together, as AMETEK Specialty Metal Products, they form a one-stop source for highly specialized metal products including metal powders, precision metal tubes and high purity strip, foil and ultra-thin foil, shaped wire, shaped components, thermal management products and clad plate.
These specialty metal materials are manufactured for the most critical applications in aerospace, defense, automotive, electronics, Oil & Gas, industrial and medical device ranging from heat exchanger tubes for space rocket propulsion systems or control lines in subsea oil extraction to artificial heart valves or pacemaker cables.
This is a unique opportunity to join the AMETEK Specialty Metals marketing team to increase our digital and integrated marketing impact globally based on a clear data-driven strategy. We are looking for team member with a methodical, analytical approach with great attention to detail and a go-getter aptitude with a great understanding the value of data to strategy decisions and to create and execute effective nurturing campaigns for maximum lead to opportunity conversion.
A key project will be supporting the implementation of Microsoft D365 Marketing Automation and integration with D365 Sales with a closed lead to opportunity process
If you are a MarTech expert with expertise in MS D365 for Marketing, enjoy data-drive growth with effective nurturing campaigns and understand to attract technology customers to convert customers serving the right information at the right time in the most engaging way, then this role provides endless opportunities for growth and challenge.
Roles and Responsibilities: - Supporting the implementation and set up of Microsoft D365 Marketing Automation (Customer Insights module) with integration to D365 for Sales.
- Creating of landing pages (recreation and optimization of existing landing pages) in D365 Customer Insights including forms and data mapping
- Strong technical skills and experience in building effective marketing automation campaigns including e-mail marketing and nurturing campaigns with dynamic content.
- Serve as a subject matter expert on D365 Customer insights to showcase best practices and assist with the construction of email marketing programs.
- Own D365 Marketing Automation to create, test and deploy single and multi-step e-mail campaigns, landing pages, events, and webinars.
- Manage and maintain the automation rules, dynamic lists, and lead scoring model.
- Expand and optimize nurture email programs through testing and personalisation.
- Must be a competent HTML/CSS developer in D365 for Marketing. Develop and maintain responsive email and landing page templates. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
- Test, analyse and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click-through and conversion rates also monitoring email deliverability.
- Troubleshoot technical issues and maintain various integration points with other marketing technology platforms.
- Working in collaboration with Marketing team to set up lead generation and account-based marketing campaigns that extend reach across digital marketing tools.
- Offer thoughtful insights, advice and recommendations regarding email tactics and opportunities for contact and email optimization.
- Strong attention to detail and accuracy. Be detail oriented and able to identify and resolve issues.
- Data-driven with highly analytical approach to measuring success through set KPIs.
Qualifications Qualifications and Experience - 3+ years working experience with Microsoft D365 Dynamics Sales and D365 Marketing Automation.
- Expert understanding of D365 Marketing Automation to support data transfer, field mapping and to make customizations as per requirement.
- Experience with other marketing automation platforms such as Active Campaign is a benefit, but not essential.
- Experience and qualification with MS Customer Insights is an advantage.
- Strong understanding of the integration between the Marketing Automation and Sales module in D365.
- Must be a competent HTML/CSS developer.
- Hands-on experience with e-mail marketing and nurturing campaigns
- Strong technical skills and experience building marketing automation campaigns. Understand campaign brief, flow and end-to-end email execution of campaigns.
- A minimum of 2-3 years marketing automation system administration experience (MS 365 preferred)
- MS Dynamics lead to opportunity process development experience essential.
- Ability to work both as part of a team and independently with minimal direction on a global level.
- PowerBI proficiency to expert level a clear advantage for impactful data visualization
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers' most complex challenges. We employ 18,500 colleagues, in 30 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Diversity and Inclusion, Teamwork, and Social Responsibility. AMETEK is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $6.0 billion. Traded publicly (NYSE:AME), we are a component of the S&P 500. Visit for more information.
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers' most complex challenges. We employ 18,500 colleagues, in 30 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Diversity and Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit for more information.
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