RedeFin Capital
Location
Mumbai | India
Job description
Position: Job Title: Performance Marketing Specialist
Description:
We are seeking a talented Performance Marketing Specialist to drive digital marketing campaigns and optimize performance across various channels. The ideal candidate should have experience in managing paid advertising campaigns analyzing campaign data and implementing optimization strategies to maximize ROI for our clients. You will play a key role in developing and executing performance marketing strategies to achieve client objectives and drive business growth.
Key Responsibilities: Plan execute and optimize digital marketing campaigns across channels such as Google Ads Facebook Ads Instagram Ads LinkedIn Ads and other relevant platforms. Conduct keyword research audience targeting and ad copywriting to drive qualified traffic and conversions. Analyze campaign performance data and metrics to identify trends insights and opportunities for optimization. Implement A/B testing and other optimization techniques to improve campaign performance and ROI. Collaborate with internal teams to align marketing strategies with client objectives and business goals. Stay uptodate with the latest trends tools and best practices in performance marketing to drive continuous improvement. Provide regular reporting and insights to clients on campaign performance ROI and optimization recommendations.
Requirements : Bachelors degree in Marketing Advertising Business or related field. 23 years of experience in performance marketing with a focus on managing paid advertising campaigns. Proven track record of driving results and optimizing performance across digital channels. Strong analytical skills and proficiency in Google Analytics Google Ads Facebook Ads Manager and other relevant marketing tools. Excellent communication skills and ability to collaborate with crossfunctional teams. Creative thinking and problemsolving skills with a datadriven mindset. Ability to work in a fastpaced environment and manage multiple projects simultaneously.
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