Curefit - house of cult
Location
Bangalore | India
Job description
Curefit Healthcare Pvt Ltd is India's largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport ult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.
Objectives of this Role
● You will have the ultimate creative space to think outside the box and to bring forward our aesthetic and brand in ways that will create lasting impact for our business.
● You will be responsible for managing and growing an incredible and diverse team, guiding them in the best practices in design frameworks, coordination, procurement, tools and processes.
● Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
● Collaborate with the marketing and growth departments in developing marketing plans, analyzing results, and identifying opportunities
● Develop campaigns that translate marketing objectives across business units into clear creative strategies
Daily And Monthly Responsibilities
● Conceive ideas and execute concepts for campaigns focusing on digital video, display, app and social media platforms
● Lead the design, development and execution marketing campaigns across all Cure.fit platforms and multiple digital media channels.
● Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives
● Continually maintain, improve, and enforce brand standards.
● Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing and growth goals and challenges
● Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences
● Present, or oversee presentation of final concepts, and obtain approvals for deliverables
Skills And Qualifications
● Bachelor's degree in Digital Marketing/Marketing/Graphic Design
● 8-10 years of experience in creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
● Understanding and experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
● Proven experience with concept development
● 4+ years of experience in leading a team of creative talent
● Strong creative vision with an understanding of business objectives
● Interested in a healthy lifestyle
● Stays current with health & fitness advertising trends
Job tags
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