Curl Cure
Location
Delhi | India
Job description
Develop and execute a results-driven digital marketing strategy aligned with the brand's goals and target audience & Identify key digital channels and tactics to maximize brand visibility, engagement, and conversion rates.
Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including social media, search engine marketing (SEM), email marketing, content marketing, and influencer partnerships.
Collaborate with the creative team to develop compelling campaign assets and ensure consistent brand messaging.
Search Engine Optimization (SEO):
Implement SEO strategies to improve organic search rankings, drive website traffic, and increase visibility in search engine results pages (SERPs).
Conduct keyword research, optimize website content, and oversee on-page and off-page SEO initiatives.
Conversion Rate Optimization (CRO):
Identify opportunities for improving website user experience and conversion rates through AB testing, landing page optimization, and website analytics.
Collaborate with the web development team to implement CRO initiatives.
Qualifications:
Google Ads Expertise: Proficiency in managing Google Ads campaigns, including search ads, display ads, and remarketing campaigns. Knowledge of keyword research, ad copywriting, bid management, and performance optimization.
Facebook Ads Management: Experience in planning and executing Facebook advertising campaigns, including audience targeting, ad creative development, budget optimization, and campaign monitoring. Familiarity with Facebook Ads Manager and ad performance analysis.
Remarketing and Retargeting: Knowledge of remarketing strategies to effectively engage and convert website visitors and past customers through tailored ad campaigns across various digital channels.
Data-driven Decision Making: Ability to leverage data insights from Google Analytics, Facebook Insights, and other analytical tools to make informed marketing decisions, optimize campaigns, and drive ROI.
Content Marketing: Understanding of content marketing principles, including content creation, distribution, and promotion strategies to enhance brand visibility, engage the target audience, and drive website traffic.
Conversion Tracking and Reporting: Proficiency in setting up conversion tracking mechanisms, analyzing conversion data, and generating performance reports to assess the effectiveness of digital marketing campaigns.
Budget Allocation and Optimization: Ability to allocate digital marketing budgets effectively across channels based on performance analysis and ROI evaluation. Experience in optimizing ad spend to maximize results within budgetary constraints.
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