Location
Chennai | India
Job description
Company Description
Company Description
Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world's leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force for growth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.
Job Description - Programmatic Strategy: Support the selection, deployment, and usage of programmatic technology (across DSP, SSP, Viewability etc.).
- Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
- Manage end-to-end digital media campaigns and seek new areas of opportunity: Build and plan digital media strategies, channel, and budget recommendations, set up campaigns delivering maximum business impact.
- Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
- Provide benchmarks and tracking reports to consultants, clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
- Analyse trends, drive innovation and implement testing strategies to continually uncover optimization levers and improve media performance based on the client's KPIs
- Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
- Proficiency with Microsoft Office, especially Excel
- Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and clients.
- Regular contribution to the media community i.e blogs, case studies, conferences
Additional Information Flexible to work across different time zones/shifts (including night shift)
Job tags
Salary
