Credgenics
Location
Noida | India
Job description
Credgenics is India's leading SaaS-based debt collection platform. Our platform helps banks, non-banking finance companies, FinTech, and ARC’s worldwide digitize and automate their collection processes, helping them improve recovery rates, decrease time to collect, and increase the efficiency of their collection spends.
We at Credgenics understand that achieving growth requires a culture of constant motion: exploring new technologies, being ready to handle any challenge at a moment's notice, mastering consistency in an ever-changing world—that's what it takes to get there. If that's something you want to be a part of, apply today! What you’ll be doing: Support the creation of product marketing and GTM plans by translating brand and product strategy into actionable marketing activities. Design and execute marketing activities as per plan, and also track the metrics to measure campaign effectiveness. Create marketing collateral and customer evidence pieces such as case studies, product brochures, and product videos. Assist in the launch of new products. Execute customer engagement programs by extending the brand and product experience. Support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports. Identify opportunities for thought leadership, feature use cases, and generate relevant content. What we’re looking for: Strong strategic thinking with excellent analytical, interpersonal, operational and team skills 2-3 years work experience in a similar role in Marketing / Product Marketing Should be a techno-functional professional with relevant experience in marketing Should have a good understanding and appreciation of enterprise software product business Knowledge of software tools and processes commonly used in marketing Capable of actively participating in ideation, problem-solving and decision-making Cooperation with other team members in achieving group goals and objectives Working with cross-functional teams like product, sales and account management teams to achieve high standards of performance An MBA in marketing or equivalent educational qualification Relevant marketing work experience in a reputable IT domain companyJob tags
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