Grow Your Staff
Location
Delhi | India
Job description
Grow Your Staff is looking for a
Marketing/ Paid Ads Specialist. This is a full-time, remote position. Experience required : 1-2 years of experience Location : Remote Time: 1:00 p.m.–10 p.m CTC : 3–4 LPA About Grow Your Staff was founded in 2017. We help companies build talented offshore teams in India. Currently, we have 150+ employees working with us. We specialize in hiring talents from multiple industries and cater to clients from 18 different industries. Role Overview: As a Paid Ads Specialist. focusing on Outreach and Inbound Lead Generation, you will be a key player in expanding our client base and driving business growth. Your primary responsibility will involve reaching out to potential B2B clients and nurturing relationships. Your expertise will be crucial in driving client acquisition and business growth through targeted and effective ad campaigns. Responsibilities Take charge of impactful marketing outreach campaigns across platforms like email, LinkedIn, and Twitter to acquire new clients Develop and execute paid advertising strategies across various platforms to acquire new clients, including Google Ads and Facebook Ads. Optimize ad campaigns to improve key performance indicators such as click-through rates, conversion rates, and return on ad spend (ROAS). Conduct keyword research, ad copywriting, and audience targeting to maximize the effectiveness of paid advertising efforts. Monitor ad performance and make data-driven decisions to adjust campaign settings for better results Create compelling Cold email content, Tweets, and LinkedIn messages Devise and implement A/B tests with a focus on improving subject lines, email content, segmentation, and audience engagement. Evaluate the effectiveness of outreach efforts and generate weekly reports to guide informed decision-making Stay updated on industry trends and best practices in paid advertising to continuously improve campaign performance. Qualifications Hold a Bachelor's degree in any discipline. Demonstrate excellent communication skills and a high level of proficiency in English. Strong understanding of digital marketing principles, particularly in paid advertising. Proficiency in managing Google Ads and Facebook Ads campaigns. Show familiarity with writing effective Email/Sales pitches. Exhibit expertise in utilising LinkedIn and Twitter platforms. Display a proactive attitude towards learning diverse tools for lead generation and email marketing. Preferably, possess 6 months to 1 year of outreach experience, although newcomers with proven abilities are encouraged to apply PLOT NO. 1253, ROAD NO. 63, JUBILEE HILLS, Hyderabad, Telangana, 500033Job tags
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