Location
Delhi | India
Job description
Organisation
Avana Medical Devices Pvt Ltd
Industry
Medical Devices
Job Title
Digital Marketing Executive / Manager
Location
Delhi
About Avana
Founded in 2009, is the exclusive business partner for Arthrex, RIWOspine, BREG and Aspen in SAARC Countries (India, Sri Lanka, Bangladesh, & Maldives). AVANA`s mission “Preserving Health” comes from the concept of the ancient Sanskrit definition of AVANA, meaning preservation.
AVANA has been named as the Best Organization in the Medical Devices space in India for 2021 by Insights Success Magazine.
AVANA is committed to provide surgeons with unparalleled quality of products in all spectrum of Orthopaedic specialty, AVANA partners with Orthopedic surgeons in their medical education as a pursuit of less invasive healing for the patient.
AVANA unites a direct employee strength of 75 and an indirect team of over 250 individuals, dedicated to achieving the mission. AVANA has continued to lead the Indian Orthopaedic industry with 30% revenue growth every year since its establishment.
Job Summary
The Digital Marketing executive will drive and be responsible for Digital Marketing initiatives including B2B and B2C to drive awareness of Disease, Brand, Therapy and Products. The Digital Marketing Executive will work closely with the Product and sales team and develop custom campaigns to increase the to generate more leads, create awareness, create active engagement, periodically run the VoC from the patients and manage brand reputation through social media channels.
• The incumbent should be a MBA in Marketing / Post-graduation diploma in Business Management
• Should have 3-5 years of experience in Digital Marketing.
Roles and Responsibilities in Detail
Social Media Handles And KPI Management
Managing Social Media Handles of the organization
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media
Expand organizations footprint across all social media platforms including but not limited to Linkedin, facebook, Twitter, Instagram, Vumedi, YouTube, Pinterest, etc
Maintain Organization branding and Online Reputation management across platforms
Manage KPIs of Followers, Viewers, Engagement, etc. across all platforms
B2C
Content Marketing and Calendarization Plan on Social Media Platforms with the objective of: (a) Organization Branding (b) Disease Awareness (c ) Therapy Awareness (d) Brand Awareness
Build Trust Management with use of : (a) Patient testimonials
Maintainance, Conceptualization and execution of Content Calendarization Plan
Working with Creative Team on Content Creation with various formats including but not limited to Images, GIFs, Videos, Animations, Motion Graphics, Reels, etc.
Conceptualization, Planning, Calendarization, Execution, Optimizing and Monitoring of Digital media platforms to: (a) Acquire customers (b) Awareness (c ) Lead generation (d) Traffic generation on inhouse platforms (e ) Conversion campaigns
Work on Patient/Surgeon testimonials to build trust and confidence in organizational brands
Agency Management
Working with Social media agencies for ensuring management of KPIs of followers, viewers, engagement, etc.
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Maintain partnerships with media agencies and vendors
Campaign Management
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Managing PPC campaigns, monitoring reports, and ROI.
Writing SEO copy for the website.
Prepare operational newsletters and persuasive email marketing strategies.
Use and implementation of Marketing stack to run campaigns
Plan and run campaigns across Customer/ Patient Journey Cycle and provide relevant stimulus to move customers across stages towards purchase/ discussion of Brand/ Therapy with surgeons
Create an omni channel experience for buying, and awareness generation
Work together with Web Designers to maximize user experience.
Coordinate with Social Media Marketing Manager in regards to the online adverts.
Conserve partnerships with media companies.
Stay updated with digital marketing trends and attend networking events.
research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
contribute to company and industry blogs and manage e-communications
assist with paid media, including liaising with digital advertising agencies
develop and integrate content marketing strategies
manage the contact database and assist with lead generation activities
Website Management
Website Management
Managing Content and updation on website
SEO and page ranking maintenance of Website
Innovative ways to expand and upgrade website content in order to maximize traffic on footfalls
Monitoring and Analytics
Create metrics, Data capture and date management, Analytics and Reporting and Dashboard on the progress
Working on Google Analytics, FB Analytics, Etc tools for campaign analytics
Plan and Track Campaigns with the help of tools like Keyword research, google console, Google Ads, etc
provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
conduct keyword research and web statistics reporting
contribute to social media engagement and brand awareness campaigns
use web analytics software to monitor the performance of client websites and make recommendations for improvement
Automations
Managing SharePoint and Office 365 Initiates
Managing Power Automate and Power Apps to create process automations wherever required
Consistently working on tools to automate processes
Envangelization
Training team on usage of social media
Training and working with team to expand digital footprint and brand building
Usage of social media as employer and branding to acquire for the best possible talent
Conceptualizes and Ideates for Futuristic Initiates on Social Media/ Digital Platforms
Job tags
Salary
