Business Development Executive

Location

Cherthala | India

Job description

Job Title: Senior Business Development Executive.

Location: India Office. (Kerala)

Experience: 4+ years

Primary Skills Required: Email Marketing, LinkedIn Lead Generation.

Company Overview: MERP Systems is a CMMI Level 3 appraised, Microsoft Gold partner that helps organizations transform their enterprise applications using Microsoft Power Apps, Dynamics 365, and Open AI. We are headquartered in Virginia, United States. We do have offices in Oman and India. Currently, we are seeking highly motivated and experienced Marketing and Sales Professionals to join our team at our India office. If you have a passion for marketing and sales, are proficient in email marketing, LinkedIn strategies, and lead generation, and are eager to contribute to our growth, we want to hear from you.

Job Description:

Position Overview: As a Marketing and Sales Professional at MERP Systems you will play a crucial role in expanding our customer base and increasing revenue. You will be responsible for devising and executing marketing strategies, utilizing email marketing, LinkedIn, and other platforms to generate leads, and working closely with the sales team to convert leads into loyal customers.

Key Responsibilities:

• Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans to promote our products and services, focusing on target audience engagement and lead generation.
• Email Marketing: Manage email marketing campaigns, including creating engaging email content, A/B testing, and analyzing performance to optimize results.
• LinkedIn Marketing: Utilize LinkedIn for lead generation, networking, and brand building, while also maintaining an active presence and growing our follower base.
• Lead Generation: Identify and qualify potential leads through various methods, such as online research, cold outreach, and inbound marketing strategies.
• Collaboration: Work closely with the sales team to provide them with qualified leads and support in the conversion process.
• Analytics and Reporting: Monitor the performance of marketing and sales activities, providing regular reports and insights to inform strategic decisions.
• Stay Current: Stay up to date with industry trends and best practices to ensure our marketing and sales efforts remain effective and competitive.

Qualifications:

• Master's or Bachelor's degree in marketing, Business, or a related field (preferred).
• 4+ years of experience in marketing and sales roles.
• Proven expertise in email marketing, LinkedIn marketing, and lead generation.
• Strong understanding of marketing analytics and tools.
• Excellent written and verbal communication skills.
• Self-motivated, results-oriented, and able to work independently.
• Team player with strong interpersonal skills.
• Proficiency in digital marketing platforms and CRM systems.

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Salary