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Location

Mumbai | India

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Job description

Job Responsibilities :

- Launch and optimize various PPC (Facebook) campaigns.

- Monitoring budgets and overseeing search platform accounts.

- Tracking KPIs and producing useful reports for management.

- Participate in forming effective paid search strategies.

- Be involved in keyword selection and audience targeting.

- Monitor budget and adjust bids to gain better ROI.

- Track KPIs to assess performance and pinpoint issues.

- Write attractive and concise copy for adverts.

- Suggest and develop new campaigns across multiple channels.

- Maintain partnerships with PPC ad platforms and vendors.

- Find ways to reduce risk of click fraud.

- Keep abreast of PPC and SEM trends.

Candidate Requirements :

- 3-5 years of work experience as a PPC Manager (Facebook) or Digital Marketing Specialist.

- Experience in a start-up or entrepreneurial environment is considered a plus.

- Excellent communication skills.

- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

- Ability to roll up sleeves and get things done

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Job tags

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Salary