Market Development Representative

Location

Pune | India

Job description

• TraceLink is looking for experienced Market Development Representatives to join our Maharashtra-based team

• As a MDR you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink s inbound leads, and diligently engage prospects in order to organize meetings with Sales and Account Executives (AEs)

Responsibilities:

• Gather market intelligence and deeply research customer and prospect accounts through public and private data sources

• Qualify and score inbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness

• Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness

• Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates

• Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs) to prepare them for prospect and customer meetings

• Leverage teammates (Managers, SDRs, and AEs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities

• Work with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data

• Engage with functions such as Business Management, Marketing, and Sales Development Representatives to understand business priorities

• Document activity in Salesforce and report qualitative and quantitative results on a weekly basis

Qualifications:

• 5+ years Experience in Market Development, Business Development, or similar roles

• Ability to effectively research, qualify, and react to leads and business opportunities

• BA/BS or equivalent educational or professional experience

• Experience with Salesforce.com, Marketo, or similar applications

• Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).

• Precise, professional communication style through both written and verbal channels

• Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy

• Proven experience working closely with cross-functional teams

• Ability to work in a fast-paced international start-up environment

Job tags

Salary