Assistant Manager - Digital Marketing

Location

Surat | India

Job description

Job Brief

In our pursuit of a Digital Marketing Manager, we are on the lookout for an individual adept at steering and implementing our digital marketing strategies. This role demands a professional who is capable of planning and executing online campaigns with precision, focusing on enhancing brand visibility and attracting specific target audiences. The ideal candidate will shoulder the responsibility of driving business growth through a strategic and impactful digital presence.

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At the heart of this role is the need for someone with a keen understanding of the ever-evolving digital landscape. The selected candidate will be entrusted with the task of crafting and managing campaigns that transcend the ordinary, ensuring that our digital footprint reflects innovation, relevance, and a deep understanding of our target market.

The Digital Marketing Manager we seek is not just a strategist but a hands-on executor, proficient in translating concepts into tangible online initiatives. Their expertise will be crucial in aligning our digital efforts with overarching business objectives, contributing significantly to the overall success and growth of our brand in the digital realm.

Responsibilities

1. Work in close coordination with different agencies to design and execute the strategies for digital marketing campaigns across multiple channels including SMM, SEO, mobile, and paid social media to reach desired goals.
2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
3. Planning and Developing content briefs for all digital communications and campaigns.
4. Measuring and reporting on the performance of all digital marketing campaigns.
5. Planning, Guiding, and Supervision of SEO / SEM / SMM / ORM / PPC & E-Commerce on B2B and D2C channels.
6. Lead generation through different campaigns and tools.
7. Identify trends and insights, and optimize spend and performance based on the insights.
8. Identify the opportunity to Collaborate with different digital media for maximum visibility of the brand.
9. Planning digital marketing campaigns, including web, SEO/SEM, email, social media & display advertising

Good to have Social Media Manager Skills

1. Hands-on experience in content management
2. Basic copywriting skills
3. Ability to deliver creative content (text, image and video)
4. Proven track record for performance marketing campaigns
5. Solid knowledge of SEO, keyword research, and Google Analytics
6. Knowledge of online marketing channels
7. Familiarity with web design

Job tags

Salary