Editorial Content Specialist

Location

Bangalore | India

Job description

• G2 is looking for a the Editorial Content Specialist is responsible for supporting G2 s media strategy: creating and promoting high-quality thought leadership content on SaaS news and trends via a variety of content platforms and content types to increase G2 s readership

• The Editorial Content Specialist is a creative problem solver who is passionate about building a loyal, engaged readership through compelling storytelling
• This individual loves keeping up with content trends on a variety of social platforms, follows tech industry news, can juggle multiple deadlines at once, and isn t afraid to experiment with new content types
• The Editorial Content Specialist will be responsible for supporting a content calendar, writing blogs, promoting and repurposing content, and pitching new distribution ideas
• Creativity, time management, experience with a variety of social platforms, and strong writing skills are a must for this position

In This Role, You Will:

Promotion distribution:

• Create engaging social media posts on Twitter, LinkedIn, Instagram, and other platforms and track engagement metrics
• Help source a pipeline of external contributors by conducting outreach to potential contributors and maintaining current relationships
• Curate G2 s blog home page to showcase content that supports our engagement goals
• Repurpose each thought leadership article into smaller bite-sized pieces, creating the copywriting and visuals to accompany each

Content Creation:

• Research and write thought leadership content as well as news content, following G2 editorial guidelines and AP style
• Support newsletter copywriting when needed, matching the G2 Tea newsletter tone and supporting metrics like open rate, subscription growth, and CTR
• Experiment regularly with video content and video editing

Innovate grow:

• Pitch promotion ideas based on upcoming content calendar plans, news events, unique G2 data, and/or company strategy
• Engage in competitive analysis of similar publications, and communicate strategic opportunities to your manager that can be explored
• Experiment with different ways to engage the G2 audience, such as different content types, new content platforms, community tactics, and more

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don t check all the boxes in the job description, we encourage you to apply anyway.

• 2+ years of experience pitching story ideas, setting up interviews, conducting interviews, and creating journalistic content. Experience writing SaaS-related content a plus.
• Advanced knowledge of AP style, grammar, spelling, and syntax
• Connections to notable thought leaders in the B2B SaaS space a plus
• 4+ writing samples that demonstrate experience in the above. At least 2 samples on technical topics. 1 sample of a social or video campaign a plus
• Ability to manage and meet tight deadlines from multiple stakeholders
• Strong upward and peer communication skills, and the ability to communicate with important stakeholders about content strategy
• Strong writing and editing skills, as well as the ability to adopt the style, tone, and voice of the Learn Hub
• Experience using email marketing systems, Iterable preferred
• Experience using content management systems, HubSpot preferred, to publish content
• Experience using content performance software, such as Semrush, Ahrefs, Google Search Console, etc. a plus
• Pay-per-click advertising experience a plus
• Graphic design knowledge or video editing experience a plus

Job tags

Salary