Bharti (Bharti Airtel Limited )
Location
Patna | India
Job description
Purpose of the Job:
1) To plan actions and roll out initiatives for creating market visibility, brand pull and drive higher retail effectiveness through multiple platforms
Key Deliverables:
1) Create visibility to drive TOMA and preference for the brand
2) Track effectiveness of customer engagement (TOMA, Preference, Youth etc) and retail effectiveness programmes
3) Generate leads from landline and broadband customers through BTL . Minimize acquisition cost per lead through lucid and attractive communication
4) Design and execute innovative communication plans to induce interest in various product categories
5) Create and deploy POS and allied items at most cost effective rates.
Job tags
Salary
