Clensta
Location
Gurgaon | India
Job description
Head of Marketing/VP
We are seeking an experienced marketing leader to serve as the Head of Marketing/VP at Clensta. In this pivotal role, you will spearhead all marketing initiatives, overseeing planning, research, advertising, communications, and public relations in alignment with our organizational objectives. Experience : 10-15 years (D2C/FMCG Beauty & Personal Care preferred) Exposure of start-up ecosystem for at least 5 years. Location: Gurgaon (office based) About the Company: Founded in 2016, we are managed by a highly talented team under strong leadership in association with IIT Delhi. Pre-Series B funded. We raised funding worth 100+ crores from marquee investors like TradeCred, Royal Family of UAE, Parineeti Chopra, various other angel platforms and prominent industry leaders like Co-Founder of HCL, Chairman of NASSCOM, IPV, VCATS and IAN Fund. Key Responsibilities: Strategic Growth & Innovation: Develop comprehensive marketing strategies aligned with overall business goals .Identify and analyze market trends, customer insights, and competitor landscape to inform strategy .Drive innovation through new marketing initiatives and channel expansion .KPI: Optimized YoY brand revenue growth (organic & inorganic )KPI: Partnering with the NPD team for the successful launch of the new product lines per yea /ul> r Brand Building & Awareness : Define and refine the brand's unique value proposition and positionin g.Develop and execute impactful brand awareness campaigns across digital and offline channel s.Manage public relations and influencer partnerships to build brand advocac y.KPI: Efficient brand awareness initiatives (measured by brand recall survey s)KPI: Optimized YoY growth in organic website traff /ul> i c Customer Acquisition & Retentio n: Develop and implement multi-channel customer acquisition strategi es (social media, Print, PR, Organic search, content marketing, partnerships and performance marketin g).Design and manage loyalty programs and personalized communication initiatives to improve customer retenti on.KPI: Reduce Customer Acquisition Cost (CAC) by X%KPI: Increase Customer Lifetime Value (CLTV) by g> Y%Data & Analyti cs:Leverage data-driven insights to optimize marketing campaigns and resource allocati on.Track and analyze key performance indicators (KPIs) across all marketing activiti es.KPI: Monitor and achieve targeted conversion rates across all marketing channels (e.g., website, lead generation forms, influencers, campaigns, brand evangelis ts)KPI: Increase ROAS (Return on Ad Spend) by Z%Team Leadership & Collaborati on:Lead and inspire a high-performing marketing team, fostering creativity and collaborati on.Collaborate effectively with cross-functional teams (Product Development, Sales-offline/online) to ensure alignment with business objectiv es.Budget Manageme nt:Allocate resources effectively across channels and initiatives to optimize expenditu re.KPI: Manage marketing budget via AOP/ABP within allocated cost targets and maximize RO I. Required Qualificatio ns:10-15 years of experience in marketing, with at least 5 years in FMCG beauty & personal care branding/D2C exposure is preferr ed.Proven track record of success in achieving KPIs related to growth, brand awareness, and customer acquisiti on.In-depth understanding of digital marketing trends, tools, and best practic es.Strong analytical skills and experience with data-driven decision-maki ng.Excellent leadership and team management abilities and exceptional communication and presentation skil ls.Creative and strategic thinking, with a focus on execution and attention to deta il.Bachelor's degree in marketing, business, or related field required; Master's degree preferr e d. Discover the Benefits of Joining Us:We offer a competitive Compensation & benefits: Fixed, ESOPS & Varia bleOpportunity to work in a dynamic and fast-paced environme nt.Contribute to a passionate team dedicated to building a prominent FMCG beauty & personal care bra nd.Access valuable learning experiences by working directly with the Co-founder & CBO at Clens ta.If you're a passionate and results-oriented marketing leader with a deep understanding of the FMCG beauty & personal care industry, we encourage you to app ly.Job tags
Salary
