Location
Ahmedabad | India
Job description
We are looking for a Performance Marketing Specialist who is keen to take up a challenging and rewarding role at an exciting fintech company. The ideal candidate is:
Your role
- Work with senior management to design marketing strategies
- Preparing elaborate and detailed marketing plans
- Execute the marketing plans across Digital, Social and Content
- Take complete ownership of Ad budget and spends
- Managing Google and LinkedIn Ad accounts with specialization in Search Ads and Lead Gen
- Optimize campaigns and Ads regularly to improve performance
- Ensure accurate tracking of key metrics including free trial registration, successful onboarding, etc. across Google Analytics, Hubspot and internal dashboards
- Prepare reports for senior management on campaign performance and user flows across App and Web
- Manage Social Media platforms
- Work with the editorial team to drive SEO in content creation and content programming
- Implement SEO best practices and off-page SEO best practices
Skills experience we re looking for
- 2 - 5+ years of experience as in digital marketing
- Strong communication skills both verbal and written. Ability to clearly articulate complex ideas.
- Proven SEM experience in handling PPC campaigns across search engines
- Experience with A/B and multivariate experiments
- Hands on experience on handling social media accounts
- Experience with Hubspot Sales Professional and email marketing is a plus
- Up-to-date knowledge of the latest trends and best practices in SEO and SEM
- Should have a proven academic record and academic details should be mentioned in the resume
- Working knowledge of HTML, CSS, and JavaScript development though not necessary is a plus
- Video creation / editing skills is a plus
Job tags
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