Times Group
Location
Mumbai | India
Job description
- As a Lead Content Coordinator specializing in Digital Marketing support, you will play a leadership role in shaping the integrated marketing and communications strategy across various channels. Your responsibilities will include :
- Team Leadership : Lead and mentor a team of Program Coordinators, providing guidance, support, and fostering a collaborative work environment. - Strategic Planning : Develop and implement comprehensive strategies for marketing channels such as Facebook, LinkedIn, Display, and emailers, etc to enhance brand visibility and engagement. - Content Ownership : Take ownership of communication flows on the website, brochures, landing pages, PR releases, blogs, etc ensuring consistent and compelling messaging aligning with the brand's vision. - Testing and Optimization : Oversee ongoing testing to evaluate the effectiveness of different communication lines for executive education programs - Collateral Creation Oversight : Leverage your expertise to oversee the creation of impactful brochures and digital assets, ensuring alignment with overall marketing goals. - Task Management and Oversight : Ensure the team adheres to established processes and demonstrate proven task management capabilities to ensure the timely completion of projects. - Cross-Team Collaboration : Facilitate effective communication across teams to ensure seamless workflow and timely project delivery. - Timeline Adherence Oversight : Ensure that all marketing and communication efforts adhere to agreed timelines, managing expectations with various stakeholders. - Stakeholder Collaboration : Oversee collaboration with different stakeholders, conduct feedback rounds, and use insights to enhance creative outputs. - Brand Compliance Oversight : Act as a brand champion both internally and externally, ensuring full compliance with brand guidelines and messaging across all solutions. - Market Intelligence : Provide leadership in keeping abreast of market developments and competitor strategies to inform and enhance performance marketing strategies. - Expertise And Qualifications Requirements : - Minimum 5+ years of experience with a Min bachelor's degree. Proficiency in English is a must - Proven leadership experience in marketing communication, with a focus on digital marketing activities and having led a team - Demonstrated experience in team management, account management, and client coordination. Client servicing background is a plus. - Ability to maintain cross-functional team relationships and foster a collaborative environment. - Very good understanding of what works and what doesn- t work in creatives for performance marketing - Having an experimental mindset for creatives to enhance creative conversion metrics - Proactive approach to recommending new communication strategies for digital marketing - Strong organizational and time-management skills. - Excellent written and verbal communication skills. - Familiarity with creating brochures and digital assets in bulk is an added advantage. - Familiarity with creative briefs and understanding of marketing channels is a plus - Should be adept at Excel and task management tools such as Asana - Should be able to take data backed creative decisionJob tags
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