Location
Bangalore | India
Job description
Company Overview
Plantix is India's leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world's most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.
For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers' lives.
We have also built the country's largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management.
What's exciting in Plantix
- Working for a growing, mission-driven company that cares about its employees, a great work climate and of course pain reliefs for small farmers
- 5 days a week
- Flexible working hours
- Company-sponsored health & accidental insurance coverage
- Team Lunches, Dinners
- Rewarding career opportunities
- Success & Festive Celebrations and much more..!!
Role & Responsibilities:
As a Campaign Manager, you will be responsible for …
- Campaign Strategy:
- Create and implement comprehensive campaign plans aligned with overall business objectives.
- Utilize a data-driven approach to identify key performance indicators (KPIs) and regularly analyze and optimize campaigns for maximum ROI.
- Social Media Management:
- Oversee and manage all social media platforms, ensuring a consistent brand voice and engaging content.
- Develop and execute social media campaigns to increase brand awareness, drive traffic, and generate leads.
- Content Creation:
- Collaborate with the content team to create and distribute high-quality, relevant content as per the client requirement.
- Email Marketing:
- Plan and execute effective email marketing campaigns to nurture leads, retain customers, and drive conversions.
- Segment and target email lists based on customer behavior and preferences.
- Paid Advertising:
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Monitor budgets, analyze performance, and adjust strategies to achieve desired outcomes.
- Analytics and Reporting:
- Generate regular reports on key performance metrics, providing insights and recommendations for continuous improvement.
- Stay abreast of industry trends and competitive landscape to adapt strategies accordingly.
- Strategic Planning:
- Develop and execute comprehensive marketing campaign strategies aligned with organizational goals and target audience characteristics.
- Determine key performance indicators (KPIs) and success metrics for each campaign.
- Execution and Coordination:
- Oversee the end-to-end execution of marketing campaigns, coordinating tasks among cross-functional teams.
- Manage campaign budgets, timelines, and resources efficiently.
- Performance Analysis and Optimization:
- Monitor and analyze campaign performance using relevant analytics tools.
- Implement optimization strategies, including A/B testing, to improve campaign effectiveness.
- Provide regular reports on campaign outcomes and insights for continuous improvement.
Education & Experiences - Bachelor's or MBA in Marketing will be an advantage.
- 2-3 years of work experience in driving digital campaigns.
- Experience in Campaign setup, creatives (static, html), ad tags, (3rd) party tracking integration and testing environments.
- Experience in specific tools and software. Especially in Google AdMobs, Moengage or similar.
- Data Analysis in Excel or similar.
Job tags
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