Location
Faridabad | India
Job description
- Apply appropriate analysis and optimization techniques to scale paid media performance campaigns on Google Ads
- Run both regular as well as retargeting campaigns on Search + Display campaigns on Google
- Construct top targeting segments based on campaign goals through demographic data, Affinity markets, Custom Audiences, and other available data
- Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paid performance campaigns
- Perform daily account management
- Provide conversion-focused Ad creative direction and write ad copies based on past data Learnings.
- Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking
- Monitor and administer web analytics dashboards, reports and key reporting tools, and identify critical areas of importance in accordance with internal performance goals
- Work closely with the in-house team to ensure targets are hit.
- Staying current with best practices, strategies, and industry standards related to social media marketing, search engine marketing, analytical & eCommerce tactics
- Stay on top of Google Ads Policies
Desired Skills - At least 2+ years running conversion-focused digital advertising campaigns on Google Ads, with ROI-related KPIs
- Highly proficient in Google AdWords
- Comfortable with A/B testing methods
- Experience in working in Domestic as well as Global markets a plus
- Ad copywriting experience with Google Ads audience as the target
Job tags
Salary
