Social Media Marketing Specialist
Location
Bhopal | India
Job description
Company Description
SEOsurfer has been a leading provider of comprehensive and practical knowledge of digital marketing since 2012. Our mission is to empower beginners and advanced learners alike with the skills and tools necessary to succeed in the fast-paced world of online marketing. We offer courses covering a wide range of topics, including brand building, lead generation, domain authority construction, search engine optimization, social media management, and pay-per-click advertising. Our courses are designed to be practical and hands-on, providing students with the opportunity to work on real-world projects and campaigns.
Role Description
This is a full-time on-site role for a Social Media Marketing Specialist located in Bhopal. The Social Media Marketing Specialist will be responsible for creating and managing effective social media campaigns, developing and curating engaging social media content, analyzing and reporting on social media metrics, managing online communities across multiple platforms, and collaborating with other teams to ensure seamless integration of social media into overall marketing strategies.
Qualifications
- Social Media Marketing and Social Media Content Creation skills
- Digital Marketing and Marketing skills
- Excellent written and verbal communication skills
- Strong understanding of social media metrics and analytics
- Ability to collaborate and work effectively in a team environment
- Bachelor's degree in Marketing, Communications, or related field
- Experience with Adobe Creative Suite, Hootsuite, Google Analytics, and other relevant tools is a plus
- Experience in the digital marketing industry is a plus
- Define the brand voice across social channels and create share worthy content
- Manage social media campaigns and day to day activities across all Social media platforms
- Ideation of ongoing brand campaigns
- Plan and implement Social Media Marketing Strategy, take ownership of the project and deliver within timelines
- Engage in customer conversations on Social media platforms and moderate user generated content
- Use contests, games and other interactive mediums for audience engagement
- Create and maintain an exhaustive Social media calendar
- Ideate, conceptualize and develop concepts in coordination with the creative and content team
- Work on Product marketing campaigns and consistently engage with influencers . Amplify major product release/innovations across social handles
- Stay in line with all latest social media trends and prepare social media calendars
- Work on creation of content in various social media formats such as reels, stories, posts, etc
- Full Time Graduate/Post Graduate in English / Journalism / Mass communication / Advertising.
- 2-4 years of experience in managing social media, content writing, brand management, editing, etc.
- The ideal candidate should be an avid social media enthusiast with a good personal following across social media platforms
- Strong creative writing skills with impeccable command over grammar.
- High energy and drive to work in a startup environment
- Excellent team player
- Strong communication skills
- Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.
- Savvy with social media trends including Facebook, Twitter, Instagram, etc.
- Knowledge of social media management tools such as Hootsuite will be a plus.
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