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Partnerships Development Manager (Marketing Automation)


WebEngage


Location

Bangalore | India


Job description

Job description

 As a Partner Development Manager (PDM), you will own strategy, execution, and

management of GSI, Consulting, Marketing Agencies and Reseller partners

 You will be responsible for identifying, defining, prioritizing, building, and executing a

comprehensive partner discovery and evaluation screen and if selected, accelerate

onboarding the partners

 The success of this role is predicated on aligning our GTM goals, enabling and

onboarding the selected partners, and connecting relationships with the Partner

Management team

 In addition, the PDM must build relationships with our partners to execute our business

plans and market the WebEngage value to our partners and convey it to end

customers.

 The PDM is responsible for achieving their partner-enabled and onboarded targets

globally for assigned partners and driving the overall market adoption of the

WebEngage platform

 You will be required to successfully work with multiple teams comprised of a diverse set

of skills and knowledge from across WebEngage such as Solution consulting, partner

enablement and partner management to interface with a variety of teams on the

partner side

 The ideal candidate will have both a business background that enables them to engage

at the CXO level, has enterprise exposure as well as a sales background that enables

them to manage joint GTM initiatives

 The ideal candidate should have a demonstrated ability to think strategically about

business, product, and technical challenges as well as build and convey compelling

value propositions

 The position requires strong technical and business acumen and an understanding of the

Marketing Automation Ecosystem

Responsibilities:

 Develop and own the end-to-end identification to onboarding of a global partnership and

business plan including the definition and agreement of successful outcomes with the

partner aligned to WebEngage's partnership models and revenue targets.

 Establish cadences with partners for business goals alignment, resource mapping, and

training & enablement to manage and measure progress.

 Help Partner Managers define strategic accounts and joint account mapping to support

proactive business development.

 Serve as the internal subject matter for the partners for solutions and technology by

developing a deep understanding of the WebEngage Product offering and partner's

strategies, offerings, GTM model and incentive programs

 Communicate the partner strategy, joint offer value propositions and GTM strategy to

business unit leaders and sales teams; represent WebEngage at internal & external

partner events.

 Secure Marketing Development Funds from partners to support business development

and marketing activities.

Required Experience:

 5 to 8 years of total experience with at least 4+ years of channel partnership experience

in a SaaS/Software/Digital products.

 Experience in business development, partner (channel or alliance) management, and

sales with a track record of exceeding revenue goals and driving successful partner

programs.

 Experience working with Global System Integration, Consulting organizations, Marketing

Agencies, and Reseller companies from a partnership standpoint and have managed

enterprise customers/partnerships.

 Creative thinker with the ability to structure and execute complex initiatives and programs

 Results-oriented individual with a demonstrated willingness to take the lead in driving

initiatives, and creating unique approaches to developing new partnerships.

 Highly collaborative with an ability to drive influence within a global company across

business units to a variety of stakeholders in different functional and/or geographic

areas.

 Excellent verbal and written communication, and presentation skills with the ability to

interact at various levels within WebEngage and the partner org.

 Highly organized and detail-oriented able to continually prioritize and pivot based on

changing market conditions, client and/or partner demand.

Required Education:

 UG: Any Graduate

 PG: Any Postgraduate (MBA Preferred)

Role: Partner Development Manager (PDM)

Industry Type: SaaS

Department: Channel Partnership

Employment Type: Full Time, Permanent

Role Category: BD / Pre Sales


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