Beijing Duokan Xiaomi Technology
Location
Bangalore | India
Job description
Role: Asst manger, Platform Ads, Xiaomi India
Job Description:
We are seeking a talented and experienced Platform Ads Asst. Manager to join our team at Xiaomi India. The successful candidate will be responsible for managing advertising campaigns on e-commerce platforms such as Amazon and Flipkart. This role requires a deep understanding of digital advertising strategies, platform-specific ad formats, and data-driven optimization techniques to drive sales and brand visibility.
Key Responsibilities:
-Develop and execute advertising strategies on Amazon and Flipkart to increase brand visibility, drive traffic, and boost sales for all enabled categories.
- Create, optimize, and manage campaigns across various ad formats, including sponsored products, sponsored brands, and display ads, to maximize ROI and achieve performance goals.
- Monitor campaign performance metrics such as impressions, clicks, conversions, and ACOS using platform analytics tools
- Utilize audience targeting, remarketing, and segmentation strategies to reach and engage with relevant audiences on e-commerce platforms.
- Collaborate with cross-functional teams including marketing, e-commerce, and product teams to align advertising initiatives with overall business objectives and product launches.
- Evaluate full funnel numbers against competition and category benchmarks to identify strengths, weaknesses, and opportunities for improvement in Xiaomi's advertising strategies.
- Ensure Xiaomi maintains a strong Share of Voice (SOV) on potential keywords, strategically allocating budget and resources to hold competitive positions in search results and maximize brand exposure.
- Stay updated on platform-specific advertising guidelines, best practices, and industry trends to continuously optimize campaigns and drive innovation.
- Provide regular performance reports and insights to stakeholders, highlighting key findings, optimizations, and recommendations for future campaigns.
- Conduct keyword research, ad copywriting, and creative asset optimization to ensure effective ad placements and messaging that resonates with the target audience.
- Stay abreast of changes in e-commerce platforms' algorithms, policies, and features, and adapt advertising strategies accordingly to maintain competitiveness and effectiveness.
Qualifications:
-Minimum of 3-5 years of experience in digital marketing, advertising, or e-commerce roles, with a focus on managing advertising campaigns on Amazon and/or Flipkart.
-Proven track record of driving measurable results through digital advertising campaigns, particularly on e-commerce platforms.
-Deep understanding of Amazon Advertising and Flipkart Ads platforms, including campaign setup, targeting options, bidding strategies, and performance metrics.
-Proficiency in analytics tools such as Amazon Advertising Console, Flipkart Seller Hub, Google Analytics, or similar platforms for campaign monitoring and optimization.
-Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights to optimize campaigns.
-Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and stakeholders.
-Creative thinking and problem-solving abilities to develop innovative advertising strategies and overcome challenges in a dynamic e-commerce environment.
-Results-oriented mindset with a focus on delivering high-quality campaigns and achieving performance goals.
-Passion for technology, e-commerce, and digital marketing trends, with a keen interest in staying updated on industry developments and best practices.
This job description outlines the key responsibilities and qualifications for the Platform Ads Asst. Manager role at Xiaomi India, focusing on managing advertising campaigns on Amazon and Flipkart to drive sales and brand visibility.
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