Shikshakji.com
Location
Agra | India
Job description
D2C MANAGER
About the Company: Join ACPL Exports Pvt. Ltd. a prominent silver jewellery supplier based in Agra India with a rich legacy spanning 60 years. The company holds the prestigious title of Highest Exporter for 17 consecutive years and boasts an extensive portfolio of over 350000 styles. Committed to innovation ACPL produces 4000 new designs annually setting industry standards and leading in creativity and craftsmanship.
About the Role: D2C (DirecttoConsumer) Manager As a D2C Manager at ACPL Exports Pvt. Ltd. you will spearhead the companys directtoconsumer strategy driving growth and enhancing the customer experience. Your role involves leveraging digital channels and implementing marketing initiatives to promote ACPLs products directly to consumers. To provide clarity on expectations we have outlined Key Performance Indicators (KPIs) tailored to the unique demands of the D2C Manager role in the silver jewellery industry.
Functional Parameters : 1. Online Sales Growth: Target: Achieve a monthly increase of 15% in online sales revenue through directto consumer channels leveraging digital marketing strategies and customer engagement initiatives. 2. Website Traffic and Conversion Rate: Target: Increase website traffic by 20% quarterly and improve the conversion rate by 2% optimizing the user experience and implementing conversion rate optimization (CRO) strategies. 3. Customer Acquisition Cost (CAC): Target: Maintain a CAC below a specified threshold while acquiring new customers through digital channels ensuring efficient use of marketing budgets. 4. Customer Lifetime Value (CLV): Target: Increase CLV by implementing retention strategies and enhancing customer loyalty through personalized experiences and postpurchase engagement. 5. Social Media Engagement: Target: Improve social media engagement metrics including likes shares comments and follower growth by 10% monthly through compelling content and communitybuilding initiatives. 6. Email Marketing Effectiveness: Target: Achieve an email open rate of at least 20% and a clickthrough rate of 3% optimizing email marketing campaigns for engagement and conversions. 7. Customer Satisfaction and NPS (Net Promoter Score): Target: Maintain a high level of customer satisfaction and achieve an NPS of 8 or above by addressing customer feedback and delivering exceptional service experiences. 8. Product Assortment and Merchandising: Target: Optimize product assortment and merchandising strategies based on customer preferences and market trends ensuring a diverse and appealing product range. 9. Return Rate and Order Accuracy: Target: Minimize return rates and ensure order accuracy by 98% through effective quality control measures and customer feedback analysis. 10. Market Expansion and Penetration: Target: Expand market reach and penetrate new customer segments by launching targeted marketing campaigns and exploring strategic partnerships. This role offers an exciting opportunity for a D2C Manager to drive growth and innovation at ACPL Exports Pvt. Ltd. Join us and be part of a dynamic team dedicated to shaping the future of the silver jewellery industry through directtoconsumer channels.
Fundamental Parameters: Experience: 10 years of experience & knowledge of branding & marketing in Jewellery Industry is preferrable. Qualification: Graduation in any specialization from a recognized university. Location: Remote Job. Compensation: Competitive aligned with industry standards. Gender: Both genders welcome to apply Preference: Candidates with experience and knowledge of branding & marketing in Jewellery Industry are only preferred for this position.
Motivational Parameters: At ACPL we take pride in fostering a motivating work culture that promotes growth teamwork and excellence. Our commitment to providing the best care extends to our employees ensuring a supportive and inclusive environment where your skills and dedication are highly valued.
Career Graph: Join ACPL Exports Pvt. Ltd. a renowned silver jewelry supplier with a legacy of 60 years as a D2C Manager. In this role you will lead the companys directtoconsumer strategy driving growth and enhancing the customer experience. Attain the position of D2C Manager taking on a strategic role in developing and implementing the directtoconsumer strategy. You will lead a team and collaborate with crossfunctional departments to drive revenue growth and customer engagement. As you excel in your role you may have the opportunity to step into a leadership position as the Head of the D2C Division. In this capacity you will set the vision and direction for the D2C strategy drive innovation and contribute to the companys overall success. Enjoy opportunities for career advancement and professional development as you contribute to the companys growth and success.
Application Process: We invite enthusiastic individuals to apply for the D2C Manager position at ACPL Exports Pvt. Ltd. You will be having few Rounds of the Interview after shortlisting and assessment. Join ACPL Exports Pvt. Ltd. as a D2C Manager and embark on a rewarding career path in the dynamic world of directtoconsumer sales in the silver jewellery industry. Apply now and be part of our journey towards shaping the future of online retailing.
Job Types: Fulltime Permanent
Salary: 90000..00 per month
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Work Location: In person
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