Email Marketing Specialist

Location

Pune | India

Job description

The Email Marketing Specialist will work directly with Campaign Management and global marketing teams and be responsible for all technical aspects of the marketing automation journey within the Eloqua platform: building/managing assets (emails, segments, campaigns, dynamic content, etc.), editing, testing, and deploying. Quick and timely communication with all key stakeholders and team members is vital to the success of this role.

Responsibilities

Serve as the technical subject matter expert in marketing automation:

• Identify and implement email and marketing automation best practices to improve customer experience and drive business results.
• Work with Campaign Management or marketers to gather campaign requirements and translate business needs into technical execution for email campaigns. Must help decide best course of actions (e.g., blast, trigger, nurture email programs) to accomplish campaign goals.
• Be adept at running QA on campaigns to ensure we provide an outstanding experience to our audiences and have proper data flow/attribution for each campaign as well as comply with key external and internal compliance requirements.
• Understand Avalara s data structure and basic flow of data throughout key systems. Ability to troubleshoot email issues that involve data flow.

Manage projects from start to finish:

• Manage the progression of each email project assigned, ensuring we hit due dates and maintaining clear and timely communication with stakeholders and team members.
• Ensure our operational processes are followed and communicated to stakeholders. Educate team members on processes as needed.
• If blockers to due dates are identified, quickly and clearly communicate the issue with stakeholders, team members, and manager so issues can be resolved in a timely manner.
• Be comfortable taking on larger, ongoing projects to address best practice issues or operational process problems as needed. Work with manager to define the project from start to finish, set reasonable milestones and timelines, and push the project forward.

Drive email best practices:

• Build, edit, test, and deploy marketing automation journey and email communications in Eloqua to acquire new customers and to engage and grow existing customers.
• Automate repeatable processes in the technology for scalability.
• Ensure compliance (CAN SPAM, GDPR, CASL, etc.) while executing email marketing campaigns and collecting data.
• Develop reporting skills and be able to interpret results with stakeholders as needed.
• Ability to follow defined operational processes as well as create new processes and maintain documentation as needed.

Develop repeatable segmentation processes:

• Work with audience stakeholders to identify segmentation criteria based on data triggers from the CRM, audience behavior, demographic, firmographic, geographic characteristics, etc. Requires core understanding of Avalara s systems and data.

Qualifications

• Bachelor s Degree degree in Business, Marketing, Operations, or Communications a plus
• Strong command of the English language
• 2+ years experience working in Eloqua or equivalent MAP tool (Pardot, Hubspot, Marketo) required
• Strong critical thinking, analytic, and problem-solving skills ( no detail is too small attitude)
• Basic understanding of email HTML
• Strong sense of urgency and experience in deadline-driven projects
• Superb organizational skills and ability to effectively manage multiple priorities and tasks simultaneously
• Excellent verbal and written communication skills
• Demonstrated outstanding attention to detail
• 2+ years of marketing experience preferred
• 2+ years of using Salesforce preferred
• 1+ years Workfront (or similar work/project management solution) experience preferred
• Project management experience preferred

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Job tags

Salary