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Search Engine Optimization (SEO)


M Square Media (MSM)


Location

Delhi | India


Job description


SEO

Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search rankings, increase website traffic, and enhance online visibility. On-Page Optimization: Optimize website content, meta tags, headings, URLs, and internal linking structure to improve search engine visibility and user experience.

What you will Do :-

 

1. SEO Strategy and Planning:

· Develop and implement comprehensive SEO strategies based on thorough keyword research, competitive analysis, and industry trends.

· Conduct website audits to identify areas for improvement and recommend technical SEO optimizations.

· Collaborate with cross-functional teams, including content creators, web developers, and marketing teams, to ensure SEO best practices are integrated into website design, content creation, and overall online presence.

2. On-Page Optimization:

· Optimize website content, meta tags, headings, URLs, and internal linking structure to improve search engine visibility and user experience.

· Conduct keyword research and optimize existing and new content to target relevant keywords and topics.

· Ensure proper implementation of SEO best practices, including schema markup, structured data, and XML sitemaps.

3. Off-Page Optimization and Link Building:

· Develop and execute effective link building strategies to acquire high-quality backlinks from authoritative websites.

· Identify opportunities for guest posting, content partnerships, and influencer collaborations to enhance website authority and visibility.

· Monitor and disavow toxic or spammy backlinks to maintain a healthy link profile.

4. Technical SEO:

· Conduct technical SEO audits to identify and resolve issues related to website crawlability, site speed, mobile optimization, and indexation.

· Collaborate with web developers to implement technical SEO recommendations and ensure website performance aligns with search engine guidelines.

Stay updated with the latest SEO trends and algorithm changes and proactively implement necessary adjustments.

5. Performance Tracking and Reporting:

· Monitor website rankings, organic traffic, and other key SEO metrics using various SEO tools and analytics platforms.

· Generate regular reports to analyze performance, identify areas for improvement, and present actionable insights to stakeholders.

· Provide recommendations for content optimization, website structure changes, and other SEO strategies based on data-driven analysis.

Who we are looking for:-

 

· Minimum of 2+ years of experience working in SEO roles, preferably with a proven track record of

driving organic growth for websites.

· In-depth knowledge of SEO techniques, best practices, and industry trends.

· Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.

· Strong understanding of technical SEO elements, including website crawlability, indexing, site speed, and mobile optimization.

· Familiarity with HTML, CSS, and website development principles.

· Experience with link building strategies, backlink analysis, and disavow process.

· Analytical mindset with the ability to interpret data, perform keyword research, and provide data- driven insights.

· Excellent communication and collaboration skills to work effectively with cross-functional teams.

· Strong attention to detail, ability to multitask, and meet deadlines in a fast-paced environment.

· SEO certifications such as Google Analytics Individual Qualification (GAIQ) or Google Ads certifications are a plus.

What we Offer:-

The opportunity to have an impact on thousands of learners' lives To work with a brilliant and globally diverse team.

To engage in new markets and with multiple partners across the globe Hybrid work.

 

 

 

 

 

 

 

 

 

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