Cyfuture
Location
Noida | India
Job description
Position: PPC Expert
Company Name: Cyfuture India Pvt ltd Industry: IT Services and IT Consulting Company Website : ** 5 days working II Work From Office ** Location: Noida Experience: 3-7 years of relevant experience in PPC, Performance Marketing, lead generation campaigns and possesses in-depth knowledge of Google Tag Manager, conversion tracking , Google, Facebook, and LinkedIn ad platforms. Key Responsibilities · Plan, execute, and refine paid search and display advertising initiatives across diverse platforms, including Google Ads, Bing Ads, and various social media channels · Conduct thorough keyword exploration to pinpoint pertinent and high-performing keywords for campaigns · Craft engaging ad copies and devise impactful landing pages to elevate campaign conversion rates. · Regularly assess campaign performance, execute A/B testing, and adapt strategies to optimize click-through rates, conversion rates, and overall ROI. · Effectively manage PPC budgets, strategically distributing funds across campaigns to fulfill client objectives. · Apply bidding strategies and adjustments based on performance metrics to streamline campaign spending and deliver results in a cost-effective manner. · Evaluate campaign data, generate insightful reports, and offer actionable recommendations to clients. · Monitor essential metrics such as CPL,CTR, conversion rates, quality score, and ROI to identify patterns and avenues for enhancement. · Present campaign outcomes and strategies in a clear and impactful manner to management, showcasing the value achieved through PPC initiatives. · Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI · Use a data-driven approach to manage campaigns and derive insights on strategy and performance. · Identify new platforms, tools, and systems to improve performance · Track results and optimise for best outcomes · Work with our design and content teams to build eye-catching ad content · Work closely with our sales team to give required data points · Report on marketing performance to enable improvements in results Required Skill: · Should have strong knowledge of Google Tag Manager and conversion tracking, Google, Facebook, and LinkedIn ad platforms · Should be well versed in Performance Marketing, lead generation campaigns, campaign execution on Search, Social, Mobile, Publishers, CPC (cost per click) etc · Very strong keyword research skills · Ability to write compelling, clear, concise search ad copies · Should have handled multiple campaigns at a time · Excellent communication, presentation, and negotiation skills · Positive attitude, detail, and customer-oriented with good multitasking and organizational ability What we offer: A unique opportunity to join collaborative work environment in a hyper-growth context The chance to grow your professional and technical skills, with real room for career progression Medical Insurance by the company An employee-friendly compensation structure that includes Tax saving components where the employee can save tax Employee Engagement, Team outings APPLY: If you could see yourself in this role and are keen to be part of our Organization, we look forward to hearing from you. Please send your resume at [email protected] or connect over +91-9311661922. Our recruitment process will be mix of virtual and offline discussion to provide a safe and good experience. The timeline and details of the hiring process will be shared by the TA team during the first call.Job tags
Salary
